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  • Hello & welcome, BEMT, and label claim woes - July 2026
    2026/07/21

    From formulation and packaging to products on the shelf, Developed & Deconstructed is a raw, insider look at what it takes to build a beauty brand that actually works, scales, and innovates.

    This week, Danica and Jenni cover:

    The exciting news in the US about newly-approved sunscreen filter BEMT

    • Why it’s exciting, our predictions for brands that will be first to market, and compatibility watchouts for your SPF development.

    The pitfalls of fill claims and transparent bottles

    • Issues with test fills, creative workarounds for time savings and aesthetics, and our unexpected love of labels.

    Connect with us

    • Danica - IG @vanbeekpkg
    • Jenni - LinkedIn @jenniewing
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    31 分