Jez Groom — founder & CEO of Cowry Consulting and a pioneer in applied behavioral science — joins us on Designing Futures.

With 14+ years of helping global organizations from Amazon to HSBC understand human behavior, Jez explains why most decisions are non-rational, why intentions rarely translate into action, and how simple tweaks can shift behaviour in powerful ways.

This episode makes the case for behavioral intelligence — blending psychology, data, and AI — as a smarter path forward than “AI-first” thinking. Digital traces reveal what people do, but only behavioral science uncovers the deeper why: the subconscious, social, and emotional drivers behind choice. From psychometrics to biometrics, we explore how these methods are reshaping the way we design experiences that people actually follow through on.

Matt Krissel — architect, educator, and principal at Perkins&Will — joins us to rethink our relationship with time in an AI-augmented practice. With decades of experience leading transformative projects and as co-founder of the Built Environment Futures Council, Matt brings a unique perspective on how speed, decision-making, and time are being rebalanced in today’s design culture.

This episode explores the tension between acceleration and reflection: What do we gain when AI compresses timelines — and what risks emerge when decisions are forced too quickly? Can time itself become a design material, reshaped to create space for intuition, narrative, and meaning?

From client expectations to the choreography of choices, we reflect on authority, trust, and the human role in a landscape of data-driven tools. And we ask: in redesigning time, what kind of future are we really designing for?

Luc Izri — architect, theorist, and co-founder of Inflexion Dynamics — joins us to explore the evolving relationship between computation and design thinking. With a deep background in algorithmic and topological design education, Luc brings a fresh perspective on how AI is transforming not only architectural practice, but the way we teach and learn it.

This episode delves into the challenges and opportunities of educating architects at a time when tools can generate, iterate, and optimize with increasing ease. What should we let go of? What do we hold on to? And how can we better prepare students for a profession in transformation?

From shifting workflows to transdisciplinary futures, we reflect together on authorship, complexity, and the emerging soft skills that could redefine the architect’s role in a changing world.

Join us as we rethink not only how we design — but how we decide, teach, and evolve alongside new forms of intelligence.

In this episode, we’re joined by Roey Granot, co-founder of QBIQ, a trailblazing company using artificial intelligence to transform how we design and plan spaces. QBIQ’s platform allows brokers, landlords, architects, and tenants to generate instant, customized layout plans and immersive 3D tours—redefining workflows across real estate and architecture.

We explore the founding story of QBIQ, the promise (and limitations) of AI in architectural design; From data-driven design to personalization at scale, Roey shares how QBIQ operates at the intersection of Architecture, Data, and AI—and what the future holds for our industry.

Join us as we unpack the opportunities and challenges of integrating AI into the creative process—and consider what it means for the future of space planning.

In the rapidly evolving world of AI, one of the most pressing questions is: Can AI models truly unlearn?
As AI becomes more integrated into our daily lives, ensuring healthier, bias-free models is crucial. In this episode, we dive deep into a groundbreaking approach—machine unlearning—with Ben Louria, founder of Hirundo.
His platform tackles one of the biggest challenges: removing harmful or biased data from AI systems without requiring a complete retraining. Imagine an AI model that can ‘forget’ misinformation or user-specific data, making the technology more accurate, ethical, and adaptable. Instead of costly and time-consuming retraining, could we just delete the biased data? And what does this mean for AI’s future in industries like healthcare, finance, but also creative fields?
Join us to explore the possibilities of creating healthier AI models and reshaping the future of Artificial Intelligence.
This is an episode you don’t want to miss!

In this episode, we’re joined by Husain Al Asfoor, founder of Ebinaa, a platform dedicated to streamlining relationships throughout the real-estate journey. Husain has been at the forefront of digitizing the design and construction industry, with a deep focus on enhancing the flow of information across the real estate sector. His insights on how data-driven innovations can transform current practices and improve decision-making are invaluable.

We dive into Husain's journey of founding Ebinaa, explore the role of data and AI in tackling key challenges in real estate, and discuss the future of digital tools in construction. Join us as we uncover the power of predictive analytics, real-time insights, and how Ebinaa is revolutionizing the industry through advanced technology.

We are delighted to present another thought-provoking episode exploring the critical topics of accountability and responsibility in Artificial Intelligence within the creative industries.

In this episode, we are honored to welcome Vered Horesh from Bria AI, a visionary in the field of AI. Vered shares the journey and mission of Bria AI, emphasizing the importance of ethical and responsible AI development. Bria AI stands at the forefront of visual generative AI, ensuring that original creators are fairly compensated and represented.

The conversation extends to explore Bria AI's unique approach to transparency, safety, and inclusivity in AI. From their proprietary attribution technology to their commitment to diverse and unbiased data sets, Bria AI sets new standards for responsible AI deployment. Learn how Bria AI collaborates with global brands to create tailored, ethically sound AI solutions.
In an era where AI technologies are becoming increasingly pervasive, this episode serves as a timely reminder of the ethical imperatives that companies must consider. From ensuring transparency in AI algorithms to addressing biases and potential harms, this discussion explores the multifaceted challenges and opportunities that lie ahead.

Join us for this engaging and thought-provoking episode as we navigate the future of AI accountability and responsibility.

We are thrilled to bring you an insightful episode that dives deep into the pressing issues of accountability and responsibility in the realm of Artificial Intelligence within the creative industries.

Introduction by Dyann Heward-Mills: The EU AI Act
To set the framework, we have the honor of welcoming Dyann Heward-Mills:, an esteemed expert in AI policy and regulation and founder & CEO of HewardMills Ltd. Data Protection Officer. Dyann provides an enlightening introduction to the EU AI Act, shedding light on its significance and the regulatory framework it offers to govern AI technologies in the European Union. With the EU AI Act setting a precedent for responsible AI development and deployment, Dyann's insights set the stage for an engaging discussion.

Main Segment: Marc Levy on AI Accountability & Responsibility
Following Dyann's introduction, we are privileged to feature a thought-provoking conversation with Marc Levy, a leading author with a strong voice on AI ethics and governance. Marc delves into the critical aspects of accountability and responsibility that companies must uphold as they integrate AI into their operations.
In an era where AI technologies are becoming increasingly pervasive, Marc's insights serve as a timely reminder of the ethical imperatives that companies must consider. From ensuring transparency in AI algorithms to addressing biases and potential harms, Marc explores the multifaceted challenges and opportunities that lie ahead.

Tune in now to gain valuable insights and join the conversation on shaping a more responsible AI future for creative industries !