『Design Thinking 101』のカバーアート

Design Thinking 101

Design Thinking 101

著者： Dawan Stanford & Fluid Hive
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 Design Thinking 101 is part of how Fluid Hive helps people think and solve like a designer. You'll hear designers' stories, lessons, ideas, resources, and tips. Our guests share insights into delivering change and results with design thinking, service design, behavioral design, user experience design and more, in business, social innovation, education, design, government, healthcare and other fields.FluidHive.com アート マネジメント マネジメント・リーダーシップ 経済学
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  • Leadership & Strategy + Fighter Pilots + Design Education with Jason "TOGA" Trew — DT101 E145

    Leadership & Strategy + Fighter Pilots + Design Education with Jason "TOGA" Trew — DT101 E145
    2025/09/12
    When I first connected with Jason Trew (callsign: TOGA), I knew this conversation would challenge some assumptions about where design thinking belongs. Jason is an Air Force fighter pilot and strategy leader turned professor. What emerged from our conversation wasn't just another story about design thinking adoption, but a deeper exploration of what he sees happening when we distinguish between capital-D Design Thinking and lowercase-d design thinking, and why that distinction matters for everyone trying to create meaningful change. Jason's journey from F-15 pilot to design educator reveals something crucial about how design thinking transforms not just what we do, but who we become as problem solvers. His work with thousands of Air Force officers, his deployment experiences in classified operations centers, and his current role (*at the time of recording) teaching at the Savannah College of Art and Design (SCAD) offer unique insights into how design thinking functions when the stakes are genuinely high. Listen to Learn About: What's the critical difference between capital-D Design Thinking and lowercase-d design thinking, and why does this distinction matter for practitioners?How can design thinking principles function effectively in highly structured, high-stakes environments where traditional approaches dominate?What role does psychological safety ("feeling safe, supported, and stretched in meaningful ways") play in enabling creative problem-solving?How do we balance the need for systematic approaches with the emergent, integrative nature of actual design work?When should leaders prioritize conditioning people into a "ready stance" versus teaching specific design methods? Our Guest Col Jason "TOGA" Trew (US Air Force, retired) represents a fascinating intersection of military leadership, academic rigor, and design practice. After graduating from the U.S. Air Force Academy and flying F-15s, Jason spent his final military decade revolutionizing how the Air Force approaches strategy education and leadership development. He earned a PhD in the history of technology, served as Dean and Vice Commandant of the Air Force Leadership School, and led design teams for Space Force education initiatives. Now a Professor of Design* Management at the Savannah College of Art and Design, Jason brings a unique perspective on what happens when design thinking meets organizational realities where failure isn't an option. (*At the time of recording.) Episode Highlights [02:10] Jason's journey from F-15 fighter pilot to design educator through strategy school and a PhD in technology history [03:30] Discovery of a book dedicated to Icarus as hero rather than cautionary tale, sparking interest in playfulness complementing practicality [04:20] How design thinking became curriculum at Air Force Leadership School serving 4,000 students annually [05:10] Jason's certification in Lego Serious Play for facilitating innovation sprints and strategic thinking workshops [07:20] The crucial distinction between capital-D Design Thinking and lowercase-d design thinking [09:00] Capital-D focuses on activities and checklists; lowercase-d develops embodied sensibility for knowing what to do next [11:40] Design thinking as conditioning people into a ready stance for handling surprise rather than teaching linear processes [13:00] Why Jason believes design thinking changes the people involved, with problem-solving as bonus rather than primary goal [14:40] How design thinking shifts perception to see multiple options beyond binary choices [15:30] Jason's approach to ambiguous assignments that allows students to surprise him with creative solutions [17:30] Learning design principles that avoid constraining student intelligence for the sake of rigid academic standards [18:50] Design thinking's spillover effects on leadership and education beyond formal design practice [22:40] Design thinking as fundamentally human activity connected to living well and building better communities [25:10] Coffee shop door story illustrating how design changes your eyes to see problems everywhere [26:40] Design as integrative discipline that's undisciplined in the best academic sense [28:40] Framework of design as expedient - practical, opportunistic, and contextual rather than optimal [30:00] Why expedient design requires ethical sensibility to guide this human superpower responsibly [32:30] Jason's faith that if we designed current systems, we can design something better [36:40] Deployment story of creating psychological safety in classified military operations center [38:30] Using Lego as thermoplastic polymer strategic thinking tool to overcome initial skepticism [39:00] Daily check-ins asking team members if they feel safe, supported, and stretched in meaningful ways [41:10] Danger of treating organizational roles as reality rather than abstractions of actual people [43:30] Failed redesign of Air Force Leadership School and lessons about empathy work threading ...
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    54 分
  • Operational Excellence in Design + Leadership + Design Ops with John Fukuda — DT101 E144

    Operational Excellence in Design + Leadership + Design Ops with John Fukuda — DT101 E144
    2025/05/20
    Jon said that when he first discovered the design operations community at the 2019 Design Ops Summit in Brooklyn, it felt like coming home. Here was this entire tribe of people who cared about the same things he’d been passionate about for years—creating systems that help designers do their best work. In this episode, I'm talking with Jon Fukuda, co-founder of Limina.co, about how design operations has evolved from an unnamed set of practices into a vital discipline that drives organizational excellence. As organizations continue to face economic pressures, the conversation around design operations has become more critical than ever. How do we demonstrate the strategic value of design teams? How can operational excellence serve not just designers but business outcomes? Jon shares insights from his 20+ year journey—from early days defining UX practice models to his current role as a design ops leader and community builder. This conversation reveals how the best design operations leaders think beyond tooling and process to focus on team health, cross-functional partnerships, and systems that elevate both human-centered practices and business innovation. Whether you're considering a move into design ops or looking to strengthen your design leadership approach, Jon's practical wisdom offers a roadmap for driving operational excellence in complex organizations. Questions you'll be able to answer after listening: How might we structure the first 30-60-90 days in a new design operations role for maximum impact?What key misconceptions about design operations could undermine your effectiveness as a leader?When should design ops be positioned under product teams versus operating as a horizontal function?Why do organizations often view design teams as expendable during economic downturns, and how can we change that perception?How can design operations leaders demonstrate their impact on both team health and business outcomes? About Jon Fukuda Jon Fukuda is co-founder of Limina.co with over 20 years of experience as a user experience specialist. With expertise in UX strategy, design thinking, and UI design, Jon has led teams through human-centered requirements gathering, strategy development, interaction design, testing, and evaluation. His career journey started in the late 1990s when "user experience" was just being defined, giving him a unique perspective on how design practices have evolved. Most recently, Jon has dedicated his efforts to research and design operations facilitation for scalable, sustainable human-centered systems. His passion for operational excellence makes him a respected voice in the design ops community. Episode Highlights [01:30] Jon's journey began when "user experience" was just being defined [02:10] Early exposure to coordinating UX work alongside business analysts and technologists [03:40] "I always approached with a continuous improvement mindset - learn from mistakes, get better" [04:50] The shift from individual excellence to system-level operational thinking [06:40] Jon's team started defining specialized roles: information architects, interaction designers, visual designers [08:40] On discovering the term design ops, "This is the work I've been doing for years - I just didn't have a word for it" — Jon [10:00] The North Pacific Gyre metaphor: design ops managers pick up tasks no one else claims [11:10] The community focuses on team health and infrastructure that supports practitioners [12:20] Design ops handles everything from licensing software to managing team dynamics [14:40] Different maturity levels: from surface-level design to strategic human-centered integration [16:10] How design ops prevents team burnout and toxic workplace dynamics [18:30] First steps for new design ops leaders: conduct a listening tour with your design team [19:40] "Design operations is a servant leader role - you make sure people feel taken care of" — Jon [21:30] Expand your listening tour to horizontal and vertical stakeholders to identify friction points [22:40] The necessity of executive sponsorship when conducting large-scale assessments [24:30] Building a shared vision of success that aligns stakeholders around design operations [26:40] Design ops spans program management, infrastructure, HR partnerships, and career development [27:00] Common misconception: reducing design ops to just design systems or program management [29:40] Challenges of positioning design operations within product-led organizational hierarchies [31:00] Why siloing design teams under product lines limits cross-organizational learning [32:00] The Design Ops Assembly Slack community as a primary resource for practitioners [34:40] Recommended resources: Nielsen Norman article and the Design Conductors book [36:10] Design Ops Assembly Learning Labs offer stratified professional development programs [38:40] Economic challenges lead organizations to view designers as expendable despite their value [41:40] "The future ...
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    46 分
  • Building Sustainable Design Research Systems with Sam Zucker — DT101 E143

    Building Sustainable Design Research Systems with Sam Zucker — DT101 E143
    2025/02/27
    The tension between doing good research and delivering on tight timelines is something I've experienced throughout my career in design and innovation. This conversation with Sam Zucker unpacks powerful approaches to making research more sustainable and equitable while building systems that support continuous learning and engagement. What particularly struck me was Sam's practical framework for embedding research into organizational workflows. Her approach transforms research from a periodic, resource-intensive effort into an ongoing capability that shapes decision-making and product development. This represents a crucial evolution in how we think about evidence-based design. Questions This Episode Helps You Answer How can we build sustainable research systems that work within real-world constraints? What makes equity-based research different from traditional approaches? When should we adapt research methods for regulated environments? How might we use prototypes to get better research insights? Why do continuous research systems often succeed where one-off studies fail? I invited Sam to share her expertise because she brings a unique perspective on making research work in complex, regulated environments while maintaining a deep commitment to equity and inclusion. Her experience spans from reimagining college financial aid experiences to transforming employer benefits, always with a focus on serving people who are often overlooked in traditional research. Episode Highlights [01:40] Sam describes her journey from an interdisciplinary background at Carnegie Mellon studying conceptual art, communication design, and sociolinguistics to founding Reroute Research, illustrating how diverse educational foundations can lead to innovative research approaches. [03:00] Shares insights from working on College Abacus, a groundbreaking tool that helped students understand true college costs beyond sticker prices, demonstrating how design research can tackle complex financial decisions. [05:30] Articulates her core focus: taking complex decisions (like college choice or insurance selection) and making them more understandable and actionable for users, revealing how design research can simplify without oversimplifying. [08:30] Introduces the innovative "researcher in residence" model where she embeds within companies for 3–4 months, showing how deeper integration leads to better knowledge transfer and organizational impact. [12:00] Explains her commitment to equity-based design and how it shapes recruiting practices, emphasizing the importance of reaching participants who are typically underrepresented. [15:30] Details practical strategies for inclusive recruitment, including flexible scheduling, multiple contact attempts, and accommodating cancellations — demonstrating how research processes themselves need to be designed for equity. [18:30] Shares approach to reciprocity in research, explaining how she ensures participants benefit from the process through information sharing and resource connections. [22:00] Describes how to build sustainable research systems that organizations can maintain long-term, emphasizing the importance of integrating with existing tools and workflows. [25:30] Provides a success story of Better Future Forward implementing a continuous research system, showing how research can become embedded in organizational culture. [31:30] Explains her approach to using low-fidelity prototypes early in research to get more accurate insights about what people actually want versus what they say they want. [37:30] Shares expertise on conducting research in highly regulated environments, emphasizing the importance of reading and understanding regulations firsthand rather than relying on others' interpretations. [41:30] Offers valuable advice for researchers working in regulated environments: build relationships with supportive stakeholders who can help drive innovation forward while navigating constraints. [45:00] Concludes with an important insight about the critical role of language in UX, noting how sometimes the most impactful research finding can be identifying the right word choice for users. Questions to Help You Go Deeper Learning What surprised you about Sam's approach to continuous research systems and why? How does her equity-based framework challenge or enhance your current research practice? Which aspects of the researcher-in-residence model seem most valuable for your context? Leading How might you help your team understand and apply continuous research approaches? Where in your organization would more equitable research practices create the most value? What would success look like if you implemented ongoing research systems with your team? Applying What's one small experiment you could run next week with prototype-based research? Which current challenge could you address using Sam's approach to participant recruiting? How could you adapt the continuous research system to work ...
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    47 分
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