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  • 10 Episode 63: Ali Schwanke of Simple Strat: The Design Of Marketing With Heart and Hustle

    10 Episode 63: Ali Schwanke of Simple Strat: The Design Of Marketing With Heart and Hustle
    2025/05/28
    Ali Schwanke isn’t just a marketer, she’s a builder of trust, a champion for clarity, and a quiet force of curiosity. As the founder of Simple Strat and the face of HubSpot Hacks (with over 3 million views and counting), Ali has become one of the most trusted voices in helping businesses unlock their true potential, not just in tools, but in people. In this episode, we trace Ali’s journey from a childhood of small-town hustle, selling greeting cards door-to-door, to becoming a sought-after strategist who sees marketing as more than data and automation. For Ali, marketing is about heart: the stories we tell, the ways we listen, and the empathy that holds it all together. Along the way, we explore: + Why “helping is the new selling” became her mantra + How she navigates the balance between data and human connection + What it means to stand out in a world of noise and sameness + The emotional power of B2B marketing—often overlooked, but never absent + And how Ali sees growth as an experiment in courage and care Ali’s story is a reminder that the best businesses, and the best leaders, start by understanding people. They’re built on curiosity, driven by service, and never stop learning. In this episode, you’ll hear: + Why empathy is more than a buzzword, it’s a competitive advantage + How Ali built a company that leads with clarity and connection + The challenges and joys of turning curiosity into action + And why the future of marketing might just belong to those who aren’t afraid to help first Whether you’re refining your brand, growing your team, or rethinking your approach to connection, this conversation is for anyone who believes that real impact is built with both heart and hustle.
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    47 分
  • 10 Episode 62: Peter Aguero of The Moth: The Design Of Authentic Storytelling

    10 Episode 62: Peter Aguero of The Moth: The Design Of Authentic Storytelling
    2025/05/15
    Peter Aguero isn’t just a performer—he’s a presence. Known for his emotionally charged, wildly entertaining, and deeply human stories, Peter has become one of the most beloved voices in the storytelling world. A longtime host and GrandSLAM champion with The Moth, Peter’s work explores grief, rage, love, redemption, and the quiet moments that define who we are. In this episode, we sit down with Peter to trace the creative arc of his life—from growing up in South Jersey and leaving football behind, to traveling the country with Chicago City Limits, and eventually becoming a core figure in The Moth’s rise to cultural prominence. Along the way, we explore why storytelling isn’t just communication—it’s how we make sense of being human. Peter’s story intersects with some of the greats, including his longtime friendship with creative musician and experimental educator Dave Gould, who introduced him at a transformative moment in Iowa City. Together, their work reminds us that story is not just scientific—it’s deeply experiential. It’s memory. It’s identity. It’s the way we heal, connect, and lead. We also revisit some of Peter’s most memorable performances, including: “You’re Not Alone” (The Moth Mainstage, Metropolitan Museum of Art) — a heartbreaking and healing story about Christmas with his mother “The Italian Ice Fight” — a wild, true tale about a summer job that ended with a hammer, a fight, and a lesson in fear Daddy Issues (his one-man show) — a raw, theatrical journey through masculinity, shame, and survival Appearances on Conan and in venues like the Bitter End, Highline Ballroom, and under-the-radar NYC gems like Under St. Mark’s In this episode, you’ll learn: + How vulnerability builds creative credibility + Why your real voice is more powerful than your polished one + How to structure stories that resonate emotionally—without overproducing + What brands and leaders can learn from live storytelling and audience honesty + How to tell stories that invite recognition, not just applause Whether you’re leading a brand, creating a presentation, or trying to inspire others—this episode is a reminder that the most unforgettable stories are the ones that don’t try too hard. They just tell the truth.
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    51 分
  • 10 Episode 61: Scott Meyer of Chipp.ai- The Design Of AI as a Creative Partner

    10 Episode 61: Scott Meyer of Chipp.ai- The Design Of AI as a Creative Partner
    2025/04/27
    If you’re a business leader, creative director, entrepreneur—or someone curious (or even a little anxious) about how AI fits into your work—this episode is for you. In this conversation, Justin Ahrens talks with Scott Meyer, co-founder of Chipp.ai, about designing AI tools that don’t just automate—but amplify creativity, strategy, and human connection. Scott’s journey—from studying peace and conflict in Norway to building tech startups—has always centered on clarity, access, and community. Together, they explore what it means to make AI more human, more useful, and more aligned with how we actually think, lead, and create. 🎙️ In this episode, you’ll discover: 👉 Why now is the best time to start exploring AI (even if you’re intimidated) 👉 How to build your own “digital protégé” that thinks and sounds like you 👉 New ways AI can streamline marketing, strategy, and internal operations 👉 How curiosity and courage—not technical skills—are the real superpowers 👉 And why “At Last” by Etta James might be the perfect anthem for embracing new technology This episode is packed with real stories, honest insights, and practical ideas to help you move from hesitation to confidence—and integrate AI into your business and brand with purpose, creativity, and heart. 🔗 Recommended Links: Chipp.ai – Build & deploy your AI assistants: https://chipp.ai Scott Meyer on LinkedIn: https://www.linkedin.com/in/scottdavidmeyer/ Chipp on YouTube: https://www.youtube.com/@chippai
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    38 分
  • S10 Episode 60: Ryan O'Neil of Sleeping At Last- The Design Of a Brand With Heart

    S10 Episode 60: Ryan O'Neil of Sleeping At Last- The Design Of a Brand With Heart
    2025/04/14
    “Music is completely emotion-driven for me. If I don’t feel it, I can’t fake it. That’s why I keep writing—to stay close to that feeling.” In this deeply reflective episode of The Design Of, Justin Ahrens sits down with musician, composer, and sonic storyteller Ryan O’Neal, best known as Sleeping At Last. With millions of listeners around the world and a body of work that’s as emotionally rich as it is expansive, Ryan shares how he intentionally designs not just music—but meaning. We explore how Ryan’s creative process is rooted in emotion, curiosity, and the desire to stay connected to what truly moves him. From writing songs inspired by the Enneagram to scoring film and television, Ryan talks about chasing wonder, navigating vulnerability, and using music as a mirror for growth. While Ryan is a musician, his approach offers powerful insights for anyone in business, branding, or leadership. His creative process models how to: + Lead with emotional intelligence—understanding the power of empathy in connection + Tell stories that resonate—by tapping into universal emotions and personal truths + Build a brand with heart—that earns trust, loyalty, and long-term impact + Design experiences that feel human—not just polished If you're trying to inspire teams, connect with customers, or create more meaningful marketing—this episode will remind you why feeling is often more powerful than strategy alone.
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    1 時間 17 分
  • S9 Episode 59: Andy Stoll- The Design Of Social Entrepreneurship and Global Connector

    S9 Episode 59: Andy Stoll- The Design Of Social Entrepreneurship and Global Connector
    2023/12/20
    Andy Stoll is the guy you want at your dinner party if you're looking for some serious entrepreneurial wisdom mixed with a dash of world-traveler intrigue. As a Senior Program Officer in Entrepreneurship at the Kauffman Foundation, he's got a cool $25 million philanthropic portfolio to work with, all in the name of strengthening entrepreneurship and innovation across the United States. This Omaha native with family roots in a small Japanese farming community in western Nebraska embarked on a four-year solo trip around the world, visiting a whopping 40 countries. He's been inspired ever since, founding not one, not two, but six entrepreneur-focused companies over the past two decades. Throughout his career, Andy has collaborated with industry leaders such as Steve Case, Paul Allen, and Tony Hsieh. He's now considered one of the leading national voices on how cities can build more vibrant and equitable entrepreneurial communities. From working in Bollywood to living in a mud hut village in Zambia, and even teaching apple pie making on Armenian National television, this guy's life is like a travel documentary of experiences. He also moonlights as a photographer, sometimes chef, and cooking class instructor. You might be asking yourself…Is there anything this guy hasn't done? We're not sure, but we can guarantee that he'll bring some serious insight and a good story or two to any podcast he's on. Don't miss out on hearing from this multi-talented entrepreneur.
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    50 分
  • S9 Episode 58: Julie Sims- The Design of Leadership With Loyalty and Purpose

    S9 Episode 58: Julie Sims- The Design of Leadership With Loyalty and Purpose
    2023/12/03
    Julie Sims, a global marketing and communications leader and strategist, has had quite a career. Knowing what she wanted to do at age 10, she followed her path and curiosity across the country, exploring different industries and searching for meaning in her work. From working in a newsroom and a staffing agency to dedicating her talents to a non-profit focused on creating a world free of illiteracy and gender inequality, Julie has always been driven by her passion. With her experience in leading MarCom functions, managing agency relationships, and developing strategic business plans, she thrives on overseeing the creation of compelling content that can change perceptions and deliver quantifiable results. Julie also has a deep passion for bringing out the best in people and shaping new leaders. Hear her story today – Enjoy the show!
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    49 分
  • S9 Episode 57: Christine Taylor - The Design of a Pop Culturist and Professional Fan

    S9 Episode 57: Christine Taylor - The Design of a Pop Culturist and Professional Fan
    2023/07/30
    Christine Taylor's journey has been filled with extraordinary adventures that have aligned perfectly with her personal passions and interests. It's the kind of dream we all secretly harbor. A true creative at heart, she has immersed herself in the realms of film, video, music, and theatre. For years, she has been an integral part of the TV and movie entertainment industry, specializing in licensing, consumer products, content development, and fan events. Her work revolves around some of the biggest and most beloved brands and properties in the world, such as Star Wars, Disney, The Simpsons, and Marvel, just to name a few. Brace yourself to meet a truly remarkable individual who cherishes and celebrates the wonders of popular culture in all its glory.
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    57 分
  • S9 Episode 56: Debbie Millman - The Design of an Artist, Author, Designer, and Leading Podcaster

    S9 Episode 56: Debbie Millman - The Design of an Artist, Author, Designer, and Leading Podcaster
    2023/06/01
    Debbie Millman is the creator and host of Design Matters, which is the world’s first podcast about design and is known for its wide-ranging conversations with designers, writers, artists, curators, musicians, and other prominent figures in contemporary thought. Additionally, Debbie is an author, teacher, and co-curator of the online Print Magazine. She is also an artist, speaker, and curator of creative conferences like the HOW Design Live Conference. Get ready to hear Debbie’s story, where we talk about her podcast and work, relationships, and the pain that has influenced our lives. Enjoy the show.
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    49 分