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UK Dentists: Collect your verifiable CPD for this episode here >>> https://courses.dentistswhoinvest.com/smart-money-members-club

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Most dentists can tell you what they earned last month. Far fewer can tell you what they earn per hour once the real costs of running a surgery are taken off, and that blind spot quietly wrecks pricing, confidence, and work-life balance. We sit down with Dr Pav Khaira to get brutally practical about dental practice profitability, from implants and oral surgery to everyday restorative work.

We talk about the uncomfortable bits too: the personal cost of business mistakes, why “it feels unethical to charge properly” is often just conditioning, and how patients actually decide who to trust. The big shift happens when you stop thinking in months and start thinking in chair time. If you know your hourly operating margin, you can decide when to put fees up, when to streamline, and when a so-called high-ticket treatment is actually paying less than simpler work.

From there we get into real tactics that stay ethical: how to structure volume pricing so patients genuinely save while your hourly rate rises, how anchoring affects patient perception, and why you are medico-legally obliged to discuss implants after many extractions. We also cover the four levers Dr Papkerer uses to scale results capability, efficiency, volume, and sedation plus a look at where AI in dentistry is heading, including AI-assisted complication pathways and stronger clinical notes.

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Disclaimer: All content on this channel is for education purposes only and does not constitute an investment recommendation or individual financial advice. For that, you should speak to a regulated, independent professional. The value of investments and the income from them can go down as well as up, so you may get back less than you invest. The views expressed on this channel may no longer be current. The information provided is not a personal recommendation for any particular investment. Tax treatment depends on individual circumstances and all tax rules may change in the future. If you are unsure about the suitability of an investment, you should speak to a regulated, independent professional. Investment figures quoted refer to simulated past performance and that past performance is not a reliable indicator of future results/performance.

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Special Offer: Get 15% OFF your first FIGS order with code FIGSUK at checkout.
Shop now at https://www.wearfigs.com/

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UK Dentists: Collect your verifiable CPD for this episode here >>> https://courses.dentistswhoinvest.com/smart-money-members-club

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Your marketing might be doing its job, but your practice could still be losing patients in the gaps you never see. We walk through the “below the waterline” systems that decide whether dental enquiries turn into booked consultations and treatment starts, not just clicks and impressions.

We share a real UK case study from a three-surgery practice in the Midlands that grows from a £65,000 monthly average to £180,000+ across 24 months. The lesson is clear: the difference is not one channel. It is foundations plus follow-up. We talk clinical excellence and social proof, then move into practical dental marketing fundamentals like tracking and pixels, building a clear ideal patient avatar, keeping every online touchpoint consistent, and using multiple platforms so your pipeline is not at the mercy of one algorithm change.

Then we tackle the timeline problem that makes ROI reports misleading. Many patients decide on implants and other high-value treatments six to 18 months before they finally book, so visibility and trust compound over time. We get specific on speed to lead (sub-60 second replies, auto-dial, voicemail recovery), qualification questions that lift lead quality, nurture sequences that reduce no-shows, and how to improve TCO and reception conversion with scripts, call recording and AI-assisted call analysis. We also explain which metrics matter most: cost per booked consultation, cost per attended consultation, and cost per acquired patient by treatment.

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Disclaimer: All content on this channel is for education purposes only and does not constitute an investment recommendation or individual financial advice. For that, you should speak to a regulated, independent professional. The value of investments and the income from them can go down as well as up, so you may get back less than you invest. The views expressed on this channel may no longer be current. The information provided is not a personal recommendation for any particular investment. Tax treatment depends on individual circumstances and all tax rules may change in the future. If you are unsure about the suitability of an investment, you should speak to a regulated, independent professional. Investment figures quoted refer to simulated past performance and that past performance is not a reliable indicator of future results/performance.

Send us Fan Mail

Special Offer: Get 15% OFF your first FIGS order with code FIGSUK at checkout.
Shop now at https://www.wearfigs.com/

———————————————————————
UK Dentists: Collect your verifiable CPD for this episode here >>> https://courses.dentistswhoinvest.com/smart-money-members-club

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Twenty dental practices sounds like a headline, but the real story is the unglamorous set of decisions that make scale possible. Dr. Ashkan Pitchforth joins us to explain how a UK dentist goes from a first acquisition to a multi-site dental group, without relying on hype or shortcuts. We talk candidly about the early trade-offs: keeping cash inside the business, living modestly, and staying focused on solutions instead of getting stuck on problems.

A big part of the conversation is dental practice finance. Ash breaks down how he used rapid performance improvement to release equity, what happens when a bank says no, and why switching lenders can unlock growth when covenants and leverage limits tighten. We also dig into how banking changes once you move past roughly 12 to 15 sites, where you start needing corporate-level structure: CFO thinking, forecasting, HR processes and clean compliance that protects you from nasty surprises later.

Then we get into what many owners overlook: the NHS as a strategic advantage when you understand it properly. Ash shares his acquisition criteria centred on NHS contracts and predictable monthly income to ensure debt serviceability. He explains how he learned the rules well enough to move contracts and win tenders, including the humility of stepping into an NHS dental adviser role to learn how commissioners think. Finally, we tackle recruitment and retention, and the therapist-first direct access skill mix model that flips the usual approach so dentists do higher-end work and therapists handle the routine flow, creating a steadier, more satisfying system for the whole team.

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Disclaimer: All content on this channel is for education purposes only and does not constitute an investment recommendation or individual financial advice. For that, you should speak to a regulated, independent professional. The value of investments and the income from them can go down as well as up, so you may get back less than you invest. The views expressed on this channel may no longer be current. The information provided is not a personal recommendation for any particular investment. Tax treatment depends on individual circumstances and all tax rules may change in the future. If you are unsure about the suitability of an investment, you should speak to a regulated, independent professional. Investment figures quoted refer to simulated past performance and that past performance is not a reliable indicator of future results/performance.

Send us Fan Mail