Briefing Room Virtual Salon Series
Policy Pressure: Communicating at the Speed of Change

As policy shifts reshape the landscape of science and innovation, communications teams are under pressure to adapt—fast. From drug pricing reforms to changing regulatory expectations to rapidly evolving funding landscapes, the stakes for how biotech and pharma tell their stories have never been higher. This session of The Briefing Room brings together communications leaders and brand strategists to explore how policy turbulence is transforming messaging, positioning, and public trust in the life sciences.

Moderator:
Virginia Amann, Founder & CEO, ENTENTE

Speakers:
Annalee Armstrong, Senior Editor, BioSpace
Maria Ghazal, President & CEO, Healthcare Leadership Council (HLC)
Michael Heifetz, Managing Director, Alvarez & Marsal Public Sector Services

In this episode, we’re bringing you highlights from a virtual salon focused on one of the biggest challenges for biotech companies, telling your story in a way that attracts funders and partners. You’ll hear advice straight from investors, communication experts, and pharma BD leaders on what resonates and why.

This hour-long conversation also introduces BioFuture 2025 Spotlight Panels, a new format designed to maximize exposure for participating companies, elevate visibility, and spark meaningful dialogue through expertly moderated discussions with real-time audience interaction. Instead of the traditional pitch presentation, Spotlight Panels create richer, more memorable experiences for audiences eager to discover and connect with the next wave of transformative biotech companies and technologies.

Join us October 13–15 in New York City for BioFuture, where therapeutic innovators, policymakers, and investors come together to assess and shape the future of healthcare. This year’s program will feature candid, unfiltered discussions on the convergence of rapidly evolving fields, including biopharma, digital medicine, big data, TechBio, AI, and more, as well as the impact of regulatory changes on the healthcare ecosystem. Register and learn more at BioFuture.com.

Moderator:
Dennis Purcell, Founder, Aisling Capital