Gina Schaefer shares her journey from building a multi-million dollar hardware store chain to becoming a professional speaker, offering insights on overcoming self-doubt and breaking barriers in male-dominated industries.

• No one thought Gina would succeed as a woman in the hardware industry, which created initial self-doubt that she had to overcome
• Branding is more than logos and colors, it's about what people think about you when you're not in the room
• Business development requires systematization, including targeting specific audiences rather than trying to appeal to everyone
• Successful entrepreneurs must be prepared to fail, look stupid, and make wrong choices as part of their growth process
• Understanding your value and charging appropriately is crucial, especially for women in business
• Recognizing and naming your fears (Gina named the chip on her shoulder "June") can help you manage them
• Play the long game, know what you want, create a strategy, be open to pivoting, and stay both hungry and self-aware
• It's essential to balance confidence with constructive self-criticism to grow professionally

To find out more about how Grit Blueprint can help you grow your business, check us out at our website, gritblueprint.com.

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