Most electricians price off gut feel — materials plus an hourly rate that sounds fair. In Episode 2, we break down why that leaves real money on the table every job: the hidden overhead cost per hour, the three pricing models and what each one actually optimizes for, and why losing a bid on price can be a good sign. Show: Deframe Craft to Career: The Podcast Series: Deframe Craft to Career Season: 1 — The Electrician Episode: 2 of 16 Title: Why You're Probably Underpricing Every Job Topic/Category: Pricing & Estimating.

Topics covered (for show notes bullet list):

• Cost-plus vs. flat-rate vs. value-based pricing
• Calculating true overhead cost per billable hour
• Building a real minimum hourly rate from the ground up
• Materials markup norms and why underpricing materials is common
• Reading competitor pricing without becoming a price-taker
• Why a healthy win rate on estimates is well below 100%

Guest/credits: No interview guest — narrated single-host episode.

Disclaimer: General business education only, not financial or accounting advice; specific rate and margin figures are illustrative ranges, not guarantees for any individual market.

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You got licensed to do electrical work — nobody taught you how to own the company doing it. In Episode 1, we break down the four hidden roles inside every trades business, why sole proprietorship is a bigger risk than it feels like, and the 5 things to set up before your first paid job.

00:00 Cold open 00:03 Show intro 00:05 The technician trap — 4 roles in every trades business 00:27 Choosing your business structure (Sole Prop / LLC / S-corp) 00:54 Licensing, bonding & state basics 01:14 5 things to set up before your first paid job 01:29 Common mistakes & a realistic setup timeline 01:49 Listener mailbag 01:56 Close + book chapter pointer

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Companion resource: The Electrician's Business — full state-by-state licensing/bonding breakdown, entity formation walkthrough, and S-corp decision framework.