Most electricians price off gut feel — materials plus an hourly rate that sounds fair. In Episode 2, we break down why that leaves real money on the table every job: the hidden overhead cost per hour, the three pricing models and what each one actually optimizes for, and why losing a bid on price can be a good sign. Show: Deframe Craft to Career: The Podcast Series: Deframe Craft to Career Season: 1 — The Electrician Episode: 2 of 16 Title: Why You're Probably Underpricing Every Job Topic/Category: Pricing & Estimating.

Topics covered (for show notes bullet list):

• Cost-plus vs. flat-rate vs. value-based pricing
• Calculating true overhead cost per billable hour
• Building a real minimum hourly rate from the ground up
• Materials markup norms and why underpricing materials is common
• Reading competitor pricing without becoming a price-taker
• Why a healthy win rate on estimates is well below 100%

Guest/credits: No interview guest — narrated single-host episode.

Disclaimer: General business education only, not financial or accounting advice; specific rate and margin figures are illustrative ranges, not guarantees for any individual market.

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