『The User Research Strategist: UXR | Impact | AI』のカバーアート

The User Research Strategist: UXR | Impact | AI

The User Research Strategist: UXR | Impact | AI

著者: Nikki Anderson
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The intersection of user research, business impact, and using AI intentionally and effectively https://userresearchstrategist.com

www.userresearchstrategist.comNikki Anderson
社会科学 科学
エピソード
  • Protecting your research does not mean breaking your relationships | Priyanka Kuvalekar, Microsoft
    2026/08/06
    The difference between being a researcher people rely on and a researcher people build withI have spent a lot of my career being the person who shows up to the meeting, sits at the table, and somehow still feels like a guest at it. You know the version of this, where everyone is aware research exists, they will happily call you when something needs validating, and yet none of the actual product decisions seem to happen anywhere near you. I have come to think this is one of the quietest career traps in our field, and I do not think we talk about it enough, so I sat down with Priyanka Kuvalekar, a Senior UX Researcher at Microsoft who leads research for Teams Calling and agentic AI experiences, to get into the part of the job that has nothing to do with method and everything to do with people.Priyanka has eight years in the field, a background as an architect before tech, and a way of describing cross-functional work that made me nod so hard I almost knocked the mic. This one is for anyone who has ever felt like the team’s resident data nerd and wanted to be something more than that.What we get into:* A relationship means people know you are available, a partnership means people build with you. This was the line that organized the whole conversation for me. Priyanka draws the distinction cleanly by defining how a relationship is the PM passively knowing research exists and reaching for you when they want more of it, and a partnership is being invited into the room where the decisions actually happen, from the small “there’s a bug, we need feedback” moments all the way up to “we have a brand new idea, where does research fit.” The shift she describes is from waiting to be invited to proactively shaping where the product is going, and I think a huge number of researchers are sitting in the relationship box right now without realizing there is another box entirely.* Sometimes the most strategic thing you can do is act like a therapist. Priyanka said she will literally sit with her cross-functional partners and work to understand what motivates them, what they are worried about, what keeps them up at night, where they see the product going, and what risks they genuinely want answers on. She called herself a therapist at one point, and I loved that, since the listening she is describing is not soft or passive, it is reconnaissance. When you actually know what your PM is afraid of and what your designers are carrying in terms of product history, you can position your research where it will land hardest, and you stop guessing at where to make an impact.* You get proactive by questioning the decision, not just delivering the study. The move Priyanka described that I want every researcher to steal is using the five whys on your own stakeholders. When a PM brings a decision built on generally available knowledge rather than verified sources, she asks why they are taking it, where the data came from, and what the consequences of being wrong actually are. She asks for the roadmap, the six-month plan, the reasoning behind the sequencing, and what comes out of that is the context you genuinely cannot make good calls without. The reframe here is knowing what your team is building for, not just what they have asked you to test.* The data does not change, the translation does. This is the one Priyanka named as her core takeaway, and it is the difference between a report that lands in a deck and a report that moves a decision. The same finding gets framed in tradeoffs and risk for PMs, in feasibility for engineers, and in business vision and risk-of-inaction for executive leadership, all without diluting what the research actually says. She pairs this with a research point of view in every report, where the insight comes with a recommendation, a severity rating, and a clear justification of why a high is a high and what happens if the team ignores it. Translating is not softening, it is meeting each person in the language they already think in.* Tell people how NOT to use your research, out loud, every time. This is the bit I have rarely heard anyone articulate as clearly as Priyanka did. She has watched teams take one insight out of an entire study and bend it into whatever they already wanted to do, and she has seen people pull inspiration from unrelated reports in other departments and treat it as evidence for their own product. Her answer is to keep evangelizing after the readout, give a clear TLDR of what the research says, and then state plainly what the research does not say. Disclaimers on how not to use the data sound almost paranoid until you have had a stakeholder cheerfully misquote you in a leadership meeting, and then they sound like the most reasonable thing in the world.* You can say no without saying no, and you can stay visible without becoming a yes-researcher. We both confessed to the same arc, going from reactive to overcommitted to burnt out, and Priyanka had the most practical fix I have...
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    31 分
  • UX Your Career, Not Your Resume | Sarah Doody
    2026/03/12
    Listen now on Apple, Spotify, and YouTube.—Sarah Doody is a UX Researcher & Product Designer with 22 years of experience. She is also the founder and CEO of Career Strategy Lab, a UX job search and career coaching company where she helps UX and product people get hired or promoted with average 5-figure salary increases. She is also the host of the podcast, Career Strategy Podcast that offers weekly tips and case studies about what’s working in the UX job market and hiring right now. Sarah also speaks at conferences worldwide including UXLX, UX London, AIGA, Productized, Front, Industry, and more.In our conversation, we discuss:* How Sarah used research practices to pivot from product work into career strategy, and what nearly a decade of data has taught her about getting hired and promoted.* Why most job searches fall apart when people skip self-research and jump straight into resumes and portfolios.* A simple career “journey map” exercise that helps surface patterns across roles, managers, projects, and personal energy.* How a career roadmap creates focus, reduces rejection fatigue, and shapes better job decisions over time.* The role of a clear compass statement in shaping resumes, portfolios, interviews, and confidence during a search.Major takeaways from the episode* Sarah frames career growth using the same structure teams use to build products: research, synthesis, direction, and iteration. When people skip this step, job searches turn reactive and exhausting. A roadmap restores clarity and control by anchoring decisions to what actually works for you.* Resumes and portfolios break down when they’re built without context. Sarah explains how a simple highs-and-lows timeline across the past year can surface repeat signals around team fit, management style, project type, and energy. Those signals matter more than any formatting tweak.* Applying to hundreds of roles creates rejection loops that drain momentum and self-trust. Sarah links this pattern to panic behavior and short-term thinking. Fewer, better-aligned applications often lead to stronger interviews and better outcomes.* Career decisions ripple into mental health, relationships, time, and identity. Sarah urges people to layer real-life constraints and goals into their roadmap so work supports the life they want, rather than consuming it.* A strong compass statement acts like a thesis for your career. It guides which roles you pursue, how you frame your experience, and how you talk about your strengths. This clarity shortens resume cycles, sharpens interviews, and restores confidence under pressure.Where to find Sarah:* Website: www.careerstrategylab.com and www.sarahdoody.com* LinkedIn: www.linkedin.com/in/sarahdoody* Youtube: www.youtube.com/sarahdoody * Instagram: www.instagram.com/sarahdoody* Career Strategy PodcastStop piecing it together. Start leading the work.The Everything UXR Bundle is for researchers who are tired of duct-taping free templates and second-guessing what good looks like.You get my complete set of toolkits, templates, and strategy guides. used by teams across Google, Spotify, , to run credible research, influence decisions, and actually grow in your role.It’s built to save you time, raise your game, and make you the person people turn to—not around.→ Save 140+ hours a year with ready-to-use templates and frameworks→ Boost productivity by 40% with tools that cut admin and sharpen your focus→ Increase research adoption by 50% through clearer, faster, more strategic deliveryInterested in sponsoring the podcast?Interested in sponsoring or advertising on this podcast? I’m always looking to partner with brands and businesses that align with my audience. Book a call or email me at nikki@userresearchacademy.com to learn more about sponsorship opportunities!The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views, positions, or policies of the host, the podcast, or any affiliated organizations or sponsors. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.userresearchstrategist.com/subscribe
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    31 分
  • Fixing the Mess No One Wants to Talk About | Berkay Peker (Jotform)
    2026/02/12
    Listen now on Apple, Spotify, and YouTube.—Berkay is a UX researcher with over eight years of experience, mostly in e-commerce and banking, working across both B2B and B2C. He has a bachelor's and a master's degree in product design and design research. His focus is on turning research into actionable insights, improving research processes and helping teams make user-centered decisions. Basically, reducing uncertainty. He also co-founded UXR Playground, Turkey’s leading UX platform, where he runs trainings, workshops and mentorship programs. In a past role, he built and led a ResearchOps team, creating systems to make research more efficient and scalable.In our conversation, we discuss:* The eight-step framework Berkay uses for smooth, ethical participant recruitment, built from actual interviews and field work.* Why many researchers are flying blind with recruitment and how junior researchers often end up as accidental call center reps.* The most common screw-ups in screener surveys and how to write questions that don’t sabotage your study before it starts.* How Berkay built a participant panel inside a 30-million-user company without a budget, and with legal breathing down his neck.* Why most panels fall apart after setup, and what to actually prioritize if you want yours to last longer than three studies.Some takeaways:* Ethics aren’t optional. If you’re collecting personal data, you’re responsible for what happens to it. Berkay shares how one company got sued after leaking participant emails. It’s not a footnote, it’s a risk. Build ethics and legal compliance into your process from day one, or you’ll learn the hard way.* Most companies are bad at recruitment and fixing it takes more than tools. Berkay got so fed up with watching junior researchers waste hours cold-calling participants that he turned the whole thing into a research study. The findings? A total lack of structure, zero shared frameworks, and a ton of internal guesswork pretending to be process.* Bad screener surveys kill good research. Asking “Do you use this app?” is a great way to recruit liars. Berkay shares simple but smart ways to avoid bias in screeners like using multi-select questions, hiding the research topic, and adding duplicate questions to sniff out lazy responses.* Building a panel sounds smart until you have to maintain it. Setting up a panel is the easy part. The real challenge is keeping the data clean, staying GDPR-compliant, and making participants feel like they’re still part of something. Regular outreach (like quarterly surveys) and strong ties to your data team are non-negotiable.* A good panel is a cross-team operation. Berkay didn’t just build a landing page and hope for the best. He brought in product, customer support, PMs, and data science from the start. If you want a panel that works across research needs and methods, it has to be owned across the company too.Where to find Berkay:* LinkedInStop piecing it together. Start leading the work.The Everything UXR Bundle is for researchers who are tired of duct-taping free templates and second-guessing what good looks like.You get my complete set of toolkits, templates, and strategy guides. used by teams across Google, Spotify, , to run credible research, influence decisions, and actually grow in your role.It’s built to save you time, raise your game, and make you the person people turn to—not around.→ Save 140+ hours a year with ready-to-use templates and frameworks→ Boost productivity by 40% with tools that cut admin and sharpen your focus→ Increase research adoption by 50% through clearer, faster, more strategic deliveryInterested in sponsoring the podcast?Interested in sponsoring or advertising on this podcast? I’m always looking to partner with brands and businesses that align with my audience. Book a call or email me at nikki@userresearchacademy.com to learn more about sponsorship opportunities!The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views, positions, or policies of the host, the podcast, or any affiliated organizations or sponsors. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.userresearchstrategist.com/subscribe
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    21 分
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