Dean Russell: Half a BILLION Views Before 11 - The Pressure of Being a Football Dad in a Viral World
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Dean Russell: Half a BILLION Views Before 11 - The Pressure of Being a Football Dad in a Viral World
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A phone propped against a spare goal. A brave smother, a missed hug, and millions of eyes watching. That’s how Dean and his son Ollie went from a simple plan to film training to a global audience and how they learned to keep the joy of football at the centre while the internet roared around them.
We dive into the real work behind the highlight clips: parenting first, coaching second, and social media last. Dean shares how he avoids touchline over-coaching, turns the car ride home into a safe reset, and uses video to teach without labelling a child as the problem. He opens up about deleting hate, blocking bad actors, and why protecting a nine-year-old’s headspace matters more than engagement. There’s candour about culture wars too... Long hair, keyboard experts, and the strange certainty of strangers critiquing every cross.
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