Host Michael Donovan welcomes Strolid Vice President of Product Development Matt Watson to explore how conversational data reshapes dealership strategies by unlocking previously inaccessible customer insights. Watson details Strolid’s development of the vCon standard, an IETF global standard for structuring phone calls, texts, emails, and chats into searchable, actionable records (i.e., “robot food”). He contrasts traditional CRM limitations (lost context, siloed data) with vCon’s ability to unify interactions, enabling dealers to identify trends like geographic demand shifts or stalled inventory opportunities.

The episode highlights practical tools like Strolid Search, which allows dealers to mine conversations for keywords (e.g., competitor names, vehicle stock numbers), and Strolid GPT, which will enable dealers to ask questions in natural language (e.g., “Show me customers who are unhappy with their experience,” “shopping the competition,” etc.). Strolid GPT uses AI to generate hyper-personalized follow-ups based on customer sentiment and history. Watson shares a case where analyzing “out-of-state” mentions revealed 80+ missed monthly sales opportunities, prompting process adjustments. A pivotal insight: “Conversational data isn’t just about resolving complaints; it’s about spotting the $70,000 truck buyer who mentioned ‘Staten Island’ once and crafting a pitch before they walk to the competition.” Learn more about how Strolid helps dealerships Never Miss opportunities for dealers at https://www.strolid.com.

Host Michael Donovan welcomes Strolid CEO and Founder Vin Micciche to dissect the real-world implications of AI adoption in dealerships beyond vendor hype. Vin argues that AI’s actual cost isn’t just financial; it involves operational trust, team adaptability, and customer experience risks when deployed prematurely. He distinguishes between automation (rule-based workflows) and machine learning (adaptive systems), cautioning dealers against solutions prioritizing labor reduction over relationship-building. A key example highlights how over-reliance on AI-driven IVRs often frustrates customers seeking human connection, eroding loyalty. Critical insight: “AI’s value lies in amplifying human potential, not replacing the empathy required to turn complex conversations into sales.” Learn more about how Strolid helps dealerships Never Miss opportunities for dealers at https://www.strolid.com.

Vin Micciche analyzes the hidden costs of in-house BDCs (staff turnover, tech fragmentation) versus the ROI of outsourcing. Vin breaks down how Strolid’s centralized model reduces overhead by 30-40% while improving lead-to-appointment conversion rates, citing a 12-month ROI case study where dealers gained $18 in profit for every $1 invested. The episode also critiques “budget BDC” solutions that sacrifice customization for short-term savings. Key takeaway: “A BDC isn’t a cost center. It’s a profit engine that pays for itself when aligned with inventory and sales workflows.” Learn more about how Strolid helps dealerships Never Miss opportunities for dealers at https://www.strolid.com.