David Price is the CEO and Founder of The Price Group, a leading insurance agency specializing in Final Expense Life Insurance. Entering the industry in 2018, he became one of its fastest millionaires—achieving that milestone within 36 months. By 2024, The Price Group surpassed $35 million in sales, helping over 30,000 families and enabling agents to consistently earn six-figure incomes through his proven system.

In October 2024, David launched The Price Group IMO, expanding partnerships with top carriers and offering agents enhanced tools, lead programs, and mentorship. This move solidified his commitment to building a scalable model that empowers agents to grow profitable businesses while better serving their communities with integrity and support.

Having grown up on government assistance, David built his success from the ground up through grit, vision, and purpose. Now a Forbes Business Council member, he shares insights on entrepreneurship and financial freedom across Instagram, LinkedIn, YouTube, and more—mentoring aspiring agents ready to break free from the grind and build a business they own.

During the show we discussed:

• Why insurance and final expense
• Early challenges building The Price Group
• Habits that created millionaire success in 36 months
• Misconceptions new agents have about insurance sales
• How The Price Group system stands out
• Earning six figures with no sales experience
• Launching The Price Group IMO and its impact
• A day in the life of a successful agent
• Keeping agents motivated and consistent
• Transformational mentorship success stories
• Building community and culture at The Price Group
• Advice for 9–5 workers considering a career switch

Resources:

https://tpglife.com/