Data-driven insights for sustainable Innovation in branding - Hillary Baguma
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Data-driven insights for sustainable Innovation in branding - Hillary Baguma
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Hillary Baguma, Brand Manager at Uganda Breweries Limited shares his journey into marketing, discussing the importance of creativity, understanding consumer behavior, and anticipating future trends. He highlights the evolving role of authenticity and influencer marketing, and the impact of technology and AI on the field. The conversation also touches on the need for increased support for local products to achieve a middle-class economy in Uganda by 2040. Additionally,
Hillary discusses impactful social campaigns, including autism awareness and the initiatives of the Soroti Cricket Academy, showcasing how brands can create meaningful impacts within their communities.
00:29 Introduction to the Podcast
00:56 Marketing Insights with Hillary Baguma
01:23 The Power of Creativity in Marketing
01:40 Understanding Consumer Behavior
02:20 The Dynamic Nature of Marketing
03:45 The Role of Authenticity in Branding
05:13 Hillary Baguma's Journey into Marketing
05:47 The Impact of Empathy in Marketing
09:26 The Importance of Marketing Education
10:52 Autism Awareness Campaign
12:18 Challenges and Support for Autism
17:00 The African Marketer's Convention
18:43 The Future of Marketing and Technology
20:34 Global Marketing Strategies for Africa
21:29 The Untapped Potential of Africa
24:22 The Future of Marketing: Authenticity and AI
27:13 Sustainability and Traditional Media in Marketing
30:29 Achieving a Middle-Class Economy in Uganda
36:36 Impactful Marketing Campaigns and Social Initiatives
44:38 Closing Thoughts and Call to Action
Follow up with him on LinkedIn, X in his name!
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PODCAST DISCLAIMER.
The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you.
As of 25.09.24