Data First with Stones Moyo
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Data First with Stones Moyo
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Join us for an inspiring conversation with Stones Mayo, a Zimbabwean rapper, producer, and digital entrepreneur who's redefining what it means to build a music career in the streaming era. Discover how Stones is taking an unconventional approach to growing his audience by pricing his album at just one dollar on Bandcamp—not because he undervalues his work, but because he's prioritizing accessibility and data collection over traditional streaming platforms like Spotify. Learn why he proudly leads with "rapper" as his title despite industry stigma, how he's leveraging TikTok lives to teach and connect with fans, and the hard-earned lessons about knowing your audience that shaped his entire business strategy. If you've ever wondered how independent artists are navigating the modern music landscape while staying true to their craft, this episode offers valuable insights that apply far beyond the music industry.
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