In today’s hyper-competitive markets, pricing can no longer be reactive—it needs to be strategic, data-driven, and fast. In this episode, Dr. Markus Husemann-Kopetzky and Alex Kakouratos discuss what it truly takes to modernize pricing.

Together, they analyze how to leverage real-time competitor tracking, MAP enforcement, and assortment intelligence to fuel growth and protect margins. If you're still relying on manual pricing processes or fragmented data, this is your wake-up call.

👤 Meet the Guest

Dr. Markus Husemann-Kopetzky is the founder and managing director of the Price Management Institute, a boutique consultancy specializing in price management and price communication. As a senior research fellow, university lecturer, and advisor with more than a decade of experience in management and consulting roles, including over five years at Amazon as a senior manager of pricing and business analytics, Markus brings unique insights from both academic and practical perspectives

✍️ In This Episode, You’ll Learn:

• The hidden cost of manual pricing workflows

• How to scale pricing across hundreds or thousands of SKUs

• Why data quality is more important than data quantity
• How brands can protect price perception without damaging partner relationships

• The tools and tactics that help businesses take smarter pricing actions daily

• 📈 Who Should Listen?

  
  

  This episode is for:
  ✔️ Pricing Managers & Analysts

  ✔️ E-commerce Directors

  ✔️ Brand Managers

  ✔️ Category & Product Leads

  ✔️ Commercial Operations Teams

  
  

  Whether you're brand-side or retailer-side, you'll find valuable frameworks and tips to optimize your pricing strategy.

  
  

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