Dak's Viral Vibes: $240M Contract, Bad Bunny Fandom, and MVP Buzz Amid Cowboys' Woes
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Dak's Viral Vibes: $240M Contract, Bad Bunny Fandom, and MVP Buzz Amid Cowboys' Woes
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It has been a whirlwind week for Dak Prescott both on and off the field. As the Cowboys stride into a critical October stretch, Prescott’s leadership has dominated the headlines, with multiple outlets—including Blogging the Boys—declaring that he is on track for another MVP-caliber campaign, even as the team faces questions about its ability to support his elite play. Despite stellar statistics—over 1100 yards and elite efficiency as detailed by Inside The Star—the pressure intensifies after a rocky 1-2 season start. Off the field, business remains as lucrative as ever. According to Pro Football Network and Space Coast Daily, Dak’s $240 million, four-year contract extension remains the largest in NFL history, netting him about $60 million annually. This has contributed to his $90 million net worth, as Forbes and World in Sport confirm, putting him among the top earners in league history and further solidified by his endorsement and business portfolio, which includes stakes in Walk-On’s restaurants, RealTruck, and a $12.5 million investment in OxeFit.
On the social scene, Dak found himself at the center of NFL pop culture: The Dallas Cowboys’ TikTok and X accounts beamed out a viral video of Prescott and teammates responding to the announcement of Bad Bunny’s Super Bowl 60 halftime show, with Dak admitting on camera that he does not understand the lyrics but loves the vibes—a moment picked up by Marca and The SportsRush, sending his relatability stock surging. Meanwhile, rumors that Prescott had protested Bad Bunny’s show were debunked as outright hoaxes, according to Threads and The SportsRush. In a lighter moment, cameras also caught Dak wearing a Joe Milton III Tennessee Vols jersey, the result of a friendly lost bet—shared by A to Z Sports and quickly racking up engagement across social platforms.
From the locker room came some bad news for team chemistry: Malik Hooker, a key defensive starter, landed on injured reserve, a blow reported by Bolavip and now an extra narrative obstacle for Prescott’s squad as they eye an essential win against the Jets. Amid fan debates and critical commentary—including pointed words from George Pickens on Times of India and even a stern social media warning from Jets star Garrett Wilson—Prescott remains a trending subject, with Threads users like @zznulobetta insisting he deserves major respect.
The business of football being what it is, the question of whether Prescott can justify this blockbuster contract, especially after missing half of 2024 due to injuries, looms large for both the front office and fans. With big money, big performances, and even bigger expectations swirling, Dak Prescott finds himself once again the focal point of Cowboys nation—the man everyone is watching, judging, and, at least for now, jamming to Bad Bunny with.
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