Join host Alex Radford and D3's Business Director, Briar, as they explore the rapidly evolving world of media planning. This engaging conversation covers how the fragmented media landscape drives the shift to omnichannel strategies, the transformative impact of AI, and the strategic approaches to channel selection and budget allocation. With insights into emerging trends like retail media and the creator economy, this episode offers valuable perspectives for marketers navigating the complex media landscape of 2025.

D3 Talks is produced by D3 – the best independent media agency in New Zealand.
We specialise in media strategy, digital performance, data and analytics, and SEO.
For more insights, visit www.d3.co.nz or connect with us on LinkedIn.

This episode was hosted by Alex Radford.
To get in touch or learn more about working with D3, email hello@d3.co.nz.

© D3. All rights reserved.

Welcome to D3 Talks, the podcast where we unpack the fast-moving world of digital media and marketing. I’m Alex Radford, your host and co-founder of D3. This week, we’re diving deep into the complex and powerful world of Amazon Ads.

My guest is Kacie, a seasoned performance marketing strategist and former Amazonian. Together, we explore how Amazon evolved from a basic marketplace into the third-largest advertising platform in the world, generating $49 billion in ad revenue in 2023.

We discuss the fundamentals of the Amazon Ads ecosystem—from Sponsored Products to DSP, Attribution, and Amazon Marketing Cloud. We examine which metrics really matter, how brands can connect Amazon data to their broader media mix, and what it takes to build a strategy that delivers measurable growth.

Throughout the episode, we cover real-world examples, from NETGEAR to SmartyPants Vitamins, and share practical advice for agencies and marketers looking to sharpen their Amazon advertising performance.

Whether you're a strategist, a planner, or someone who simply wants to understand the machinery behind one of the world’s most powerful platforms, this episode offers insight, clarity, and actionable thinking.

Next week, we’re shifting our focus to Google Ads—taking a look at search, shopping, and performance max campaigns. What’s working, what’s broken, and what the future could look like. Make sure to tune in.

Subscribe to D3 Talks, share the episode with your team, and leave us a review if you enjoyed the show.

D3 Talks is produced by D3 – the best independent media agency in New Zealand.
We specialise in media strategy, digital performance, data and analytics, and SEO.
For more insights, visit www.d3.co.nz or connect with us on LinkedIn.

This episode was hosted by Alex Radford.
To get in touch or learn more about working with D3, email hello@d3.co.nz.

© D3. All rights reserved.

In this episode of D3 Talks, we explore one of the most powerful yet misunderstood areas of digital marketing: search.

Whether you're running campaigns or shaping digital strategy, understanding how paid and organic search really work is essential in 2025. From Google’s AI-driven auction process to the rise of Search Generative Experience and the future of SEO, we break it down in plain language.

This week’s guest is Keila, D3’s Head of Performance, who brings sharp insight into how the search landscape has evolved—and what smart marketers should be doing right now to stay ahead.

If you’ve ever wondered what’s really happening behind a Google search, this episode is for you.

D3 Talks is produced by D3 – the best independent media agency in New Zealand.
We specialise in media strategy, digital performance, data and analytics, and SEO.
For more insights, visit www.d3.co.nz or connect with us on LinkedIn.

This episode was hosted by Alex Radford.
To get in touch or learn more about working with D3, email hello@d3.co.nz.

© D3. All rights reserved.