Cutting Marketing? That’s Why You’re Not Getting Leads
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Cutting Marketing? That’s Why You’re Not Getting Leads
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You're great at what you do. But when business slows down, most service providers cut the one thing that actually gets them clients: their marketing.
Not the client calls. Not the €4 coffee.
The one thing that creates visibility and demand? Gone.
In this episode, I’m breaking down why that’s the first instinct, why it’s a mistake, and what to do instead if you want to keep getting leads, even when things feel shaky.
Because marketing isn’t extra. It is the business.
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