Customer Experience Excellence for Building a Thriving Association Culture with Greg Melia, CAE
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Customer Experience Excellence for Building a Thriving Association Culture with Greg Melia, CAE
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Greg Melia, CAE, CEO of the Customer Experience Professionals Association (CXPA), is our guest on the Six Degrees of Associations this week. With a stated goal of supporting CX professionals to share, learn, inspire, and grow throughout their entire careers, Greg is at the helm of this premier non-profit with a global reach that serves the customer experience profession. Greg shares his journey to association leadership with us and discusses the evolution of his career. He explains the significance of customer experience in associations, highlighting the need for seamless processes across touchpoints to improve member retention and satisfaction.
Related Resources to Explore:CXPA Book of Knowledge and other publications: https://www.cxpa.org/grow-your-knowledge/bookstore CX definitions: https://www.cxpa.org/grow-your-knowledge/whatiscxTodd Unger’s book: https://www.toddunger.com/