Customer Advocacy 2.0 With Deena Zenyk and Liz Richardson of the Captivate Collective
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Customer Advocacy 2.0 With Deena Zenyk and Liz Richardson of the Captivate Collective
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Hear the founders of the Captivate Collective discuss the new generation of customer advocacy programs that go beyond "T-Shirts for Happy Customers" and drive real value for organizations
5:38 to 6:30 Updates to advocacy outcomes from seller-centric to helping customers get impact
6:40 to 7:38 Do your customers really identify as "advocates" and does it matter if they're seeing an impact from your company?
10:59 to 10:58 Where advocacy should reside in the organization and why
15:00 to 15:44 "Everybody wants a piece of the customer" Why advocacy is becoming a cross-functional capability in advanced companies
25:15 to 26:16 Get started by talking to your customers; don't assume what you need, ask and know what customers want
26:50 to 26:36 If you want business results, you need to have a real, documented strategy. Otherwise, you get stuck as the team with the t-shirts