Faiza Bouguessa is joined by Myrna Ayad, writer, editor, cultural strategist, and devoted storyteller, for an intimate conversation about culture as identity, belonging, and the power of narrative.

Born in Beirut and raised in the UAE, Myrna reflects on how a multicultural childhood, Arab pride, and motherhood shaped her mission: to document, platform, and protect the stories of our region. From confronting stereotypes and “being the other” abroad to feeling profoundly at home in the UAE, she shares how place, language, and memory form who we are.

Myrna opens up about her work across publishing and programming, her forthcoming children’s book series Noor’s Heroes spotlighting Arab greats, and why supporting creatives, with visibility, residencies, education, and resources—is essential to preserving heritage while innovating. Together, they explore how design, art, and craft can carry history into contemporary life without falling into cliché; how to raise children with pride in their roots; and why stories are our most enduring archives.

It’s a thoughtful exchange on identity, legacy, and the responsibility to tell our own stories—beautifully, honestly, and on our own terms.

ABOUT THE BOUQUESSA VOICE

A podcast by designer Faiza Bouguessa, The Bouguessa Voice spotlights visionary minds shaping culture, creativity, and business from the Middle East to the world. Each episode explores purpose-driven leadership, craftsmanship, and the stories behind meaningful success.

ABOUT FAIZA BOUGUESSA

Founder and Creative Director of Bouguessa, Faiza is known for her refined vision of quiet luxury rooted in culture and craftsmanship. Through The Bouguessa Voice, she opens honest conversations with leaders redefining what it means to build with purpose.