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サマリー
あらすじ・解説
It’s easy to feel overwhelmed by skincare. With filters, fads and questionable hacks, this guide navigates beauty through the lens of social media and its endless pursuit of unattainable perfection.
A recent beauty report revealed that while Gen Z began experimenting with skincare at 13, Gen Alpha has eclipsed them by five years – starting at an average age of eight1. Yet very few are accessing information that is age-appropriate, accurate and trustworthy.
We’re dedicated to creating a safe beauty space that is defined by you. Beauty is for everyone, all faces, all ages. We want you to see real skin – unfiltered and un-photoshopped – and read advice that is reliable, empowering and grounded in facts.
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