Welcome to Ctrl-Alt-Deliver: MSP Service Delivery Mastery.

I’m Jeni Clift, joined by my husband and longtime business partner, Nick. Together, we’ve spent nearly 30 years building, scaling, and eventually exiting our own MSP business.

Over those years, we learned that great service delivery isn’t just about technology, it’s about how you lead, communicate, and build trust with your clients.

In this episode, we sit down with Greg Sharp, CEO and Founder of ZenContract, and a leader who’s helped hundreds of MSPs bring structure, protection, and professionalism to the way they work.

After building and selling his own MSP, Base 2, for a 10× multiple, Greg turned his hard-won lessons into a mission: helping MSPs use clarity, consistency, and automation to strengthen client relationships and safeguard their businesses.

Here’s what we covered together:
✅ Why “agreements” are about partnership, not lock-in
✅ How better systems and contracts can increase business value
✅ The painful mistake that inspired ZenContract and how it’s helping MSPs scale smarter
✅ What every MSP should do years before they plan to exit

🎧 Listen in for real-world lessons on growth, leadership, and protecting the business you’ve worked so hard to build.

👉 Connect with Greg on LinkedIn: Greg Sharp
🌐 Learn more about ZenContract: https://www.zencontract.com
🎧 Listen to this and more episodes on Ctrl-Alt-Deliver: https://www.buzzsprout.com/2514171/episodes
🌐 Explore the full archive: https://www.ctrl-alt-deliver.blog/episodes

Welcome to Ctrl-Alt-Deliver: MSP Service Delivery Mastery.
I’m Jeni Clift, joined by my husband and longtime business partner, Nick. Together, we’ve spent nearly 30 years building, scaling, and eventually exiting our own MSP business.

Over that time, we learned that success in the MSP world isn’t just about the latest tools or trends — it’s about dependability, culture, and the ability to keep pace with changing client expectations.

In this episode, we sit down with James Vickery — CEO of Benchmark 365. From building and selling his own MSP, to pioneering global service delivery models, to now helping MSPs worldwide scale profitably, James has spent more than two decades shaping what high-performing MSPs really look like.

Here’s what we covered together:
✅ Why AI is speeding up market expectations — and what that means for MSPs who can’t just “AI everything”
✅ Why dependability matters more than dashboards when it comes to long-term client retention
✅ How offshore success comes from culture, structure, and redundancy — not just cost savings
✅ The surprising truth: the only difference between a low-performing and high-performing MSP is sales
✅ Practical steps MSP leaders can take today to build scalable, resilient, and client-focused businesses

We created this podcast to share the kinds of conversations we wish we’d had more of while running our own MSP — real, practical advice from leaders who’ve been in the trenches and built businesses that last.

Whether you’re leading an MSP, building global teams, or simply looking for ways to keep clients happier while scaling smarter, this episode with James Vickery is packed with insights you can put into practice right away.

👉 Connect with James on LinkedIn: https://www.linkedin.com/in/jvb365
🌐 Learn more about Benchmark 365: https://benchmark365.com/
🎧 Listen to this and more episodes on Ctrl-Alt-Deliver: https://www.buzzsprout.com/2514171/episodes
🌐 Explore the full archive: https://www.ctrl-alt-deliver.blog/episodes

Welcome to Ctrl-Alt-Deliver: MSP Service Delivery Mastery.
I’m Jeni Clift, joined by my husband and longtime business partner, Nick. Together, we’ve spent nearly 30 years building, scaling, and eventually exiting our own MSP business.

Over that time, we learned that delivering great service isn’t just about technology — it’s about how you build your culture, keep things simple for clients, and create accountability within your team.

In this episode, we sit down with Brian Dosal — CEO of Strety and co-founder of BrightGauge. From growing up in a family MSP, to building one of the MSP industry’s go-to reporting platforms, to now leading a SaaS company focused on EOS, Brian has lived the journey from startup to successful exit and back again.

Here’s what we covered together:
✅ Why MSPs are really “selling insurance” — and how to keep client reporting simple and effective
✅ How BrightGauge grew by focusing on clarity, culture, and client trust
✅ Why happy people create happy services — and how culture multiplies client success
✅ The danger of over-automation in EOS, and why accountability should always come first
✅ Practical lessons for MSP leaders who want to simplify, scale, and strengthen their business foundations

We created this podcast to share the conversations we wish we’d had more of while running our own MSP — real, practical advice from people who’ve been through the trenches and built businesses that last.

Whether you’re scaling an MSP today, building a SaaS tool, or simply want to strengthen your service delivery, this episode with Brian Dosal is packed with insights you can apply right away.

👉 Connect with Brian on LinkedIn: https://www.linkedin.com/in/bdosal/
🌐 Learn more about Strety: https://strety.com/
🎧 Listen to this and more episodes on Ctrl-Alt-Deliver: https://www.buzzsprout.com/2514171/episodes
🌐 Explore the full archive: https://www.ctrl-alt-deliver.blog/episodes