Consistency, culture, and community drive Episode 73 of Crossroad Conversations. In this episode, the Lewis Brothers are joined by Mike Rush, founder of Rush Running Company, to connect the running world with leadership in business and explain why long-term commitment beats short-term motivation.

The conversation opens with why people keep showing up for hard workouts: surrounding yourself with people who elevate and challenge you. After a quick “what’s in the garage” segment featuring the 2026 Dodge Charger Scat Pack, the discussion shifts into Mike’s journey from running at the University of Arkansas to coaching and building Rush Running into a nationally recognized community hub.

Mike explains why great leaders focus on people first, hire for culture fit, and build environments where accountability is built into daily habits. He shares how Rush’s Monday night speed group has stayed consistent for 18 years, growing from 24 runners to regular crowds of 70–130 — all built by simply showing up every week with no cost and no barriers.

They also unpack why most people quit goals early: lack of accountability and lack of community. Strong culture does not happen by accident — it is created through consistency, celebrating small wins, and removing negativity before it spreads. The episode closes by reinforcing that whether in running or business, real progress comes from surrounding yourself with the right people and staying consistent long after motivation fades.

KEYWORDS
consistency, leadership, culture, community, accountability, coaching, running, mindset, discipline, Rush Running Company

TAKEAWAYS
Consistency beats motivation
Culture must be built intentionally
Hire for values, train for skills
Accountability keeps goals alive
Small wins create momentum
Negativity kills team culture fast
Community makes hard work sustainable

TIMESTAMPS
00:00 Elevation through community
00:23 Podcast intro
01:31 2026 Dodge Charger Scat Pack
03:07 Mike Rush and Rush Running
05:00 Staff-first leadership
11:25 Monday night speed group
32:06 Building lasting culture
44:06 Why people quit goals
48:10 Negativity vs culture
50:38 Small wins and momentum
01:12:18 Where to find Rush Running
01:15:52 Closing

CONNECT WITH RUSH RUNNING COMPANY

Rush Running Company is dedicated to helping runners of all levels improve through coaching, community, and expert support.

🏃 Website — https://www.rushrunning.com/

📘 Rushing Running Facebook — https://www.facebook.com/rushrunning

📍 Rush Running Fayetteville Facebook — https://www.facebook.com/profile.php?id=100057123803763

📸 Rush Running Instagram — https://www.instagram.com/rushrunningco?igsh=MTg1NjVqcmE2em53Mw%3D%3D

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Leadership, coaching, fundamentals, and long-term consistency drive Episode 72 of Crossroad Conversations. In this episode, the Lewis Brothers are joined by Shawn from Arkansas Track Club to break down what real leadership looks like, why fundamentals still win, and how fitness habits carry over into better decisions at work and at home.

The conversation starts with a quick “what’s in the garage” segment around the Ford Maverick and how practical tools support real business needs, then shifts into Shawn’s journey from college soccer to triathlon, learning to swim as an adult, and turning that curiosity into nearly two decades of coaching.

They discuss the overload of fitness advice coming from social media and why validating information matters before making changes. Shawn explains how he evaluates new ideas with evidence and athlete feedback, while keeping development focused on fundamentals — because elite progress is built through repetition, not trends.

Leadership becomes a central theme as Shawn explains that true leaders are not always the fastest, but the ones who show up, care about others, and earn trust over time. That trust-first approach applies to youth teams, adult athletes, elite competitors, and business leadership alike.

They also unpack how tools like TrainingPeaks and fitness trackers can support improvement, but only when paired with perspective. Data can help guide decisions, but perception, consistency, and long-term trends matter more than daily metrics.

The episode closes with practical advice for anyone getting started: start small, stay consistent, and focus on adding value instead of extreme changes. Whether it is running a short interval, walking regularly, or adding healthier foods, consistency is where real progress begins.

KEYWORDS
leadership, coaching, fitness, consistency, discipline, fundamentals, mindset, habits, endurance, nutrition

TAKEAWAYS

Leadership is built on trust and relationships
Fundamentals outperform trends
Validate information before changing habits
Data supports progress but does not replace perception
Consistency matters more than intensity
Strong teams improve individual performance
Small habits create long-term momentum
Adding value beats extreme restriction

TIMESTAMPS

00:00 Leadership and relationships
00:58 Episode introduction and guest
02:10 Ford Maverick conversation
04:12 Shawn’s coaching background
05:59 From soccer to triathlon
09:16 Filtering fitness advice
16:40 Fundamentals vs trends
20:09 Leadership through trust
23:35 TrainingPeaks and tracking
26:52 Data vs perception
41:00 Starting small for momentum
50:38 Nutrition basics and consistency
1:01:21 Elevating your circle
1:07:27 Breaking big goals into steps
1:08:36 Closing

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Leadership, reflection, accountability, culture, and growth drive Episode 71 of Crossroad Conversations. In this episode, the Lewis Brothers kick off the new year with an honest Year in Review, breaking down what worked, what didn’t, and what they would do differently as they continue growing a multi-store family business.

The conversation focuses on why real leadership requires reviewing mistakes without defensiveness. The brothers reflect on wins around culture, community involvement, and placing the right people in the right roles rather than simply hiring to fill seats.

They discuss how leaning out the organization, strengthening internal culture, and using micro meetings helped improve clarity, accountability, and productivity across departments. These small, focused leadership conversations allowed them to peel back layers, address inefficiencies, and make better operational decisions.

The episode also covers lessons learned from new systems, delegation, and operational challenges, including construction delays and staffing gaps. Rather than reacting emotionally, the brothers explain how slowing growth at the right time protected long-term quality and customer trust.

The conversation closes with leadership lessons heading into the next year, emphasizing delegation, empowering managers, protecting culture during growth, and intentionally reviewing both successes and failures instead of rushing past them.

KEYWORDS
leadership, year in review, accountability, culture, family business, delegation, management systems, employee development, community, business growth

TAKEAWAYS

Honest review strengthens leadership
Culture matters more than speed
Right people in the right roles drive growth
Micro meetings create accountability
Systems only work when used correctly
Slowing down can protect long-term success
Delegation allows leaders to scale
Transparency builds trust
Reviewing mistakes prevents repetition
Growth requires reflection, not just momentum

TIMESTAMPS

00:00 Reviewing mistakes without defensiveness
00:54 Episode introduction and year-in-review focus
03:09 What worked well this year
05:13 Right-sizing the team
08:34 Micro meetings and productivity
11:00 Manager ownership and accountability
14:29 Systems and process lessons
19:39 Why most businesses skip reviews
21:27 Construction and staffing challenges
25:20 Adjusting processes
30:00 Training and onboarding lessons
33:48 Priorities for the next year
37:26 Delegation and leadership growth
42:23 Closing reflections

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Discipline, fitness, consistency, resilience, and long-term health drive Episode 70 of Crossroad Conversations. In this episode, the Lewis Brothers are joined by endurance athlete and coach Tracy Byrd for a Fitness Edition conversation recorded on bikes, focused on how physical discipline translates directly into leadership, business, and life.

The conversation walks through Tracy’s journey into endurance sports, including becoming a seven-time Ironman finisher and qualifying for Kona, one of the most demanding achievements in triathlon. She explains why success in endurance events isn’t about race day, but about the habits, preparation, and consistency built long before the starting line.

They dive into the philosophy behind Food First Fitness, emphasizing why nutrition fuels performance and why you can’t outwork poor habits. Tracy breaks down how small, sustainable changes — not extreme diets — create long-term results, whether the goal is improved health, better performance, or longevity.

The episode also covers a major turning point in Tracy’s life: a serious accident that resulted in multiple broken bones, surgeries, and months of recovery. She shares how the setback forced her to recalibrate expectations, redefine progress, and rebuild both physically and mentally — offering powerful lessons on patience, resilience, and staying disciplined during difficult seasons.

The discussion highlights why discipline beats motivation, how consistency compounds over time, and how fitness habits spill into confidence, leadership, and decision-making. The episode closes with practical encouragement for anyone looking to start where they are, rebuild momentum, or move forward after adversity.

KEYWORDS
discipline, fitness, consistency, endurance, resilience, leadership, nutrition, personal growth, accountability, mindset, long-term success

TAKEAWAYS
Discipline matters more than motivation
Consistency creates long-term results
Nutrition fuels performance and recovery
You can’t outrun poor habits
Small changes compound over time
Setbacks redefine progress, not end it
Recovery requires patience and perspective
Fitness builds confidence and mental toughness
Leadership improves when you model discipline
Start where you are and keep moving forward

TIMESTAMPS
00:03 Fitness Edition kickoff (recorded on bikes)
00:28 Meet Tracy Byrd + endurance background
01:06 Seven-time Ironman and qualifying for Kona
03:18 Food First Fitness philosophy
05:02 Getting started and the role of coaching
06:02 Nutrition basics and common mistakes
06:34 “You can’t outrun the fork”
09:26 The accident that changed everything
14:12 Training consistency and time commitment
21:23 Starting where you are
24:47 Small sustainable changes that stick
27:22 The mental side of injury and setbacks
27:50 Surgeries and rebuilding step by step
29:43 Physical therapy and recovery process
29:57 Redefining goals after adversity
34:28 Motivation vs discipline
39:47 Final encouragement and wrap-up

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Discipline, doing hard things, fitness, confidence, and personal growth drive Episode 69 of Crossroad Conversations. In this episode, the Lewis Brothers are joined by Jay Jones, a Marine Corps officer, endurance athlete, and performance coach, to break down why doing hard things on purpose changes how you show up in every area of life.

The conversation explores how physical discipline builds mental resilience, why confidence starts with keeping promises to yourself, and how fitness habits spill directly into business performance, leadership, and family life. Jay shares his journey from collegiate football to the Marine Corps, endurance running, and coaching athletes of all levels — from high performers to everyday people who just want to feel better and live longer.

They discuss why comparison kills progress, how starting small creates momentum, and why consistency matters more than motivation. From running in freezing temperatures to finishing races without medals, the episode reinforces a core belief: confidence is built by proving to yourself that you can do hard things, even when no one is watching.

The episode closes by connecting physical fitness to business success — explaining how confidence, discipline, and self-accountability directly impact leadership, decision-making, and the ability to inspire others by example.

TAKEAWAYS

• Doing hard things builds confidence that carries into business and life
• Comparison slows progress; consistency accelerates it
• Fitness discipline strengthens emotional control and decision-making
• Small daily habits create long-term momentum
• Confidence grows from keeping promises to yourself
• Motivation fades — systems and discipline remain
• Physical resilience builds mental resilience
• Leadership improves when you lead by example
• Comfort is the enemy of growth
• Progress compounds when you stay consistent

TIMESTAMPS

00:00 Doing Hard Things Becomes Addictive
00:58 Growing Yourself to Grow Your Business
01:55 Setting the Stage for a Big Year
03:18 Fitness Background & Early Sports
04:59 Transition to the Marine Corps
06:18 Learning to Run Under Pressure
07:40 Why Running Builds Mental Strength
09:03 Keeping Promises to Yourself
10:11 Building Next Level 360
12:10 Training Mental Toughness
13:08 Pikes Peak & Embracing Discomfort
14:23 Finishing Without a Medal
15:31 Doing Hard Things Removes Panic
17:40 How to Start Without Burning Out
18:56 Small Daily Goals Create Momentum
21:11 Be Where Your Feet Are
22:21 Starting the Day with Small Wins
23:02 Fitness Rapid-Fire
27:06 Why Most People Set Fitness Goals
28:54 Fitness Spillover Into Business
29:14 Confidence Changes Performance
31:04 Leading by Example
32:12 Helping Others Become Better
33:14 Training Athletes vs Everyday People
35:04 Setting a Date Creates Accountability
36:27 Embracing the Pain of Earning It
38:09 Why Hard Things Feel Different
40:05 Mental Strategy in Endurance Events
41:08 Confidence Under Pressure

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Goal setting, discipline, consistency, and long-term success are at the center of Episode 68 of Crossroad Conversations. Drawing on more than 80 years of combined business experience, the Lewis Brothers break down why 92% of people fail their goals every year—and why it has nothing to do with intelligence, money, or opportunity.

They explain the real difference between resolutions and goals, why vague goals always fail, and how writing goals down and sharing them with the right accountability partner immediately puts you ahead of the majority. The conversation walks through the critical first two weeks of January, how momentum is built through small daily actions, and why discipline must replace motivation once the excitement wears off.

The episode also dives into flow state, time discipline, and why most people design plans around perfect days instead of their hardest ones. Real stories—from endurance training to decades of disciplined business reinvestment—highlight how long-term success is built through boring, repeatable habits that compound over time.

This conversation is a reminder that progress is slow, uncomfortable, and often invisible—but those who stay consistent, protect their focus, and refuse to quit after one bad day separate themselves from the 92%.

KEYWORDS
goal setting, discipline, consistency, long-term success, leadership, accountability, business growth, habits, focus, motivation, flow state

TAKEAWAYS

Most people fail goals because they rely on motivation, not discipline
Writing goals down dramatically increases follow-through
The first two weeks determine long-term success
Small daily actions beat big inconsistent efforts
Accountability must come from people who’ve been where you want to go
Flow state improves productivity and clarity
Plans should work on your hardest days, not perfect ones
One bad day doesn’t erase progress
Discipline compounds over years, not weeks
Long-term success is built when no one is watching

TIMESTAMPS

00:00 Why 92% of People Fail Their Goals
01:27 Resolutions vs. Real Goals
05:12 Why Goals Must Be Written Down
08:06 Accountability Changes Everything
11:10 Beating People With More Resources
15:46 The Critical First Two Weeks
17:18 Why Vague Goals Fail
20:16 Small Wins and Daily Discipline
23:04 Breaking Goals Into Action Plans
24:20 Designing Goals for Hard Days
26:13 Consistency Over Intensity
28:42 Flow State and Time Discipline
31:35 Protecting Focus at Work
35:19 Motivation vs. Discipline
41:15 The Two-Day Rule
43:01 Start Now, Not Monday
47:03 Discipline Over Decades
51:37 Success Is Built in the Dark
55:57 Final Thoughts on Long-Term Growth

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Leadership blind spots, customer service, communication, and emotional intelligence are at the center of Episode 67 of Crossroad Conversations. In this episode, the Lewis Brothers break down the blind spots leaders don’t see—but everyone else does and how those blind spots quietly damage culture, customer experience, and long-term growth.

They discuss how success itself can create blind spots, why leaders often believe they’re being clear when they aren’t, and how assuming silence means agreement leads to breakdowns in execution. Through real-world stories—from customer service failures to internal meetings—they explain why nonverbal communication, follow-up, and emotional control matter just as much as what’s actually said.

The conversation also explores how outdated processes survive simply because “that’s how it’s always been done,” why customers are really looking for solutions (not explanations), and how failing to evolve pushes customers—and employees—away without complaints or confrontation. The episode closes with a powerful reminder: blind spots don’t disappear on their own. Leaders must slow down, seek feedback, compare themselves honestly, and take responsibility for the tone, clarity, and energy they set every day.

KEYWORDS
leadership blind spots, customer service, communication, emotional intelligence, business growth, culture, accountability, leadership development, feedback, management

TAKEAWAYS

• Blind spots often grow during periods of success
• Silence does not mean agreement
• Nonverbal communication shapes how messages are received
• What worked in the past may limit future growth
• Customers want solutions, not explanations
• Avoiding conflict creates hidden problems
• Emotional reactions from leaders damage trust and culture
• Teaching requires repetition, practice, and follow-up
• Leaders receive less honest feedback as authority increases
• Culture declines when blind spots go unaddressed

CHAPTERS

00:00 Leadership Blind Spots Explained
01:38 Why Success Creates Blind Spots
03:24 Customer Service and Evolving Expectations
08:22 Behaviors Leaders Don’t Notice
09:25 Why How You Say It Matters
10:27 Reading the Room After Meetings
11:46 Depth Over Agenda Completion
12:38 When Business Is Up vs. When It’s Down
14:09 Avoiding Conflict as a Blind Spot
15:17 Proactive Customer Communication
17:56 “What Got You Here Won’t Get You There”
21:53 Customers Always Have Options
25:26 Why Blind Spots Are Hard to See
27:14 Reviewing Your Own Performance
29:07 Comparing Outside Your Industry
30:50 Honest Feedback as a Gift
36:03 Thinking You’re Clear When You’re Not
37:34 The Learning Pyramid Explained
41:27 Teaching vs. Lecturing
43:24 Silence Isn’t Agreement
46:17 How Leaders’ Reactions Travel
49:33 Pausing Before Emotional Decisions
52:31 Blind Spots That Hurt Culture
56:24 Final Leadership Reflection

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In Episode 66 of Crossroad Conversations, the Lewis Brothers unpack the Trust Equation—what builds real trust as a leader and what quietly destroys it. They explain how trust isn’t created by titles, authority, or reputation, but by consistent actions and follow-through.

The conversation focuses on why leaders must show up when they say they will, stop over-promising, communicate early and honestly, and empower others instead of trying to carry everything alone. They discuss how fear-based management creates short-term compliance but long-term damage, while transparency builds loyalty inside teams and with customers.

Real stories highlight how mistakes don’t break trust—excuses and silence do. Owning missteps, keeping commitments even when it’s inconvenient, and maintaining open communication are what rebuild credibility and keep leadership strong. The episode emphasizes that trust isn’t earned once—it must be proven every single day.

TAKEAWAYS

• Trust is earned through consistent actions, not authority.
• Showing up and following through builds credibility faster than words.
• Fear-based leadership may deliver results—but kills loyalty.
• Over-promising leads to broken trust and burnout.
• Delegation strengthens leadership and builds team confidence.
• Transparency prevents small issues from becoming major problems.
• Silence damages trust more than honest mistakes.
• Owning failures restores credibility faster than excuses.
• Trust must be rebuilt continuously with both teams and customers.
• Leadership is proven daily through behavior, not reputation.

CHAPTERS

00:00 Why Trust Is the Foundation of Leadership
01:48 Introducing the Trust Equation
03:54 Trust Is Earned, Not Given
05:19 Fear vs. Trust Leadership
05:50 Showing Up & Following Through
08:52 Keeping Promises When It’s Inconvenient
10:20 Over-Promising & Capacity Traps
11:25 Delegating Without Losing Trust
12:00 Empowering Leaders
14:25 Why Truth Beats People-Pleasing
16:00 Internal Transparency
18:22 Daily Actions Build Credibility
21:12 Leading by Example
26:21 How Trust Is Broken
29:03 Knowing Your Limits
33:43 Proactive Customer Communication
36:09 Silence Breaks Trust
43:51 Mistakes vs. Excuses
49:47 Rebuilding Through Action
56:58 Final Thoughts

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