Cody Bare is the filmmaker behind the videos on David Roche’s YouTube channel, including the Road to Western States series, and the Leadville and Javelina films.In this conversation, we go deep on what they learned along the way, including:

• Why athlete-owned channels outperform brand channels
• How brands can invest in content without controlling it
• What it actually looks like to build a YouTube series from scratch, while learning filmmaking in real time.

FOLLOW ME HERE:

• Instagram: https://www.instagram.com/jpelletier/
• Facebook: https://www.facebook.com/jeffpelletierruns
• Strava: https://www.strava.com/athletes/2513942

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Floris Gierman is an entrepreneur and co-founder of Path Projects. He's also a prolific content creator and educator with a YouTube channel, podcast, coaching platform, and now a book.

In this episode of Creators Cooldown, we tackle tough topics like how to keep creating long-term without burning out, and how one's relationship with their work can change over time.

Get Floris' book Running Breakthroughs on Amazon: https://geni.us/aD0aBYQ

Check out @florisgierman on YouTube: https://www.youtube.com/@florisgierman

FOLLOW ME HERE:

• Instagram: https://www.instagram.com/jpelletier/
• Facebook: https://www.facebook.com/jeffpelletierruns
• Strava: https://www.strava.com/athletes/2513942

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Göran Winblad is a Swedish ultrarunner and YouTuber. His videos are creative and cinematic, yet always educational and grounded in the science of running.We talk about how he approaches content as a solo creator, how he balances training with life as a father of two living in Norway, and how he juggles work and creative projects. We also got into the challenges of building an audience on YouTube as a non-native English speaker, and how he thinks about authenticity in a world of brand deals and algorithms.

Check out Göran channel on YouTube: https://www.youtube.com/@goranwinblad

FOLLOW ME HERE:

Instagram: https://www.instagram.com/jpelletier/

Facebook: https://www.facebook.com/jeffpelletierruns

Strava: https://www.strava.com/athletes/2513942

Sign up for my newsletter so you never miss an episode: https://jeffpelletier.com/newsletter/