Creative Offers and Community Marketing Strategies for Home Service Businesses
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Creative Offers and Community Marketing Strategies for Home Service Businesses
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In this episode of THE Home Service Hot Seat, hosts Michael Grigery and Jonathan Maynard unpack how home service business owners can grow smarter using creative offers and strategic community engagement.
They break down how to craft upsell-ready offers, reduce lead costs, and get better conversions, especially during slower seasons. Jonathan shares how hyper-local involvement, from veterans’ programs to event sponsorships and neighborhood block parties, drives trust and brand loyalty.
They also talk about the marketing shift caused by rising ad costs and private equity money flooding digital channels. If you're looking to boost local visibility and multiply your lead generation through relationship-driven tactics, this episode is loaded with action steps.