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  • Not Your Social Girls: Building Brands Like a Band with Brand Groupies

    Not Your Social Girls: Building Brands Like a Band with Brand Groupies
    2025/07/31

    Carey Balogh (Founder & CEO) and Lauren Genest (Partner & President) of Brand Groupies join Chris for a high-energy conversation about the power of branding, PR, and storytelling. Celebrating 10 years in business, the duo shares how they’ve grown their agency, what they’ve learned about building strong teams, and how their passion for music (including Carey’s band Mama Drama) influences their approach to business and life.


    You’ll hear how they’ve embraced change in a fast-moving industry, why podcasts and PR tours are game changers, and why “Sally in accounting” should never run your company’s social media.


    Brand Groupies: https://www.brandgroupies.com


    Follow Brand Groupies on Instagram: https://www.instagram.com/brandgroupies


    Connect with Carey on LinkedIn: https://www.linkedin.com/in/careybalogh


    Connect with Lauren on LinkedIn: https://www.linkedin.com/in/lauren-genest-11437982/

    Mama Drama (Band): https://mamadramaband.com


    Topics we covered:

    • Carey and Lauren’s origin stories and how Brand Groupies was born
    • The meaning behind the name “Brand Groupies” and celebrating 10 years in business
    • Lessons from music and Carey’s band Mama Drama that shape how they run their agency
    • Navigating massive industry changes in PR, social media, and marketing
    • The evolution of podcasts as a PR and business growth tool
    • Finding the right team members and maintaining strong company culture
    • Why social media strategy deserves more than just a “recent grad” or “Sally from accounting”
    • The power of energy, clear roles, and collaboration in running a successful business
    • Carey and Lauren’s favorite Mama Drama songs and the band’s recent trip to Nashville
    • What they wish more clients understood about branding and social media
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    44 分
  • Dominic Lawson on Storytelling and Podcasting

    Dominic Lawson on Storytelling and Podcasting
    2024/07/25
    Chris chats with host, Dominic Lawson, from the Black Is America podcast and shares his passion for storytelling and the significance of highlighting African American history. We explore Dominic's journey into podcasting, the impactful episodes he's created, and his creative process for telling these stories. Dominic also provides valuable advice for emerging podcasters and discusses how understanding cultural heritage can inspire creative work. Key Discussion Points: • Podcast Origins: • Inspiration behind Black Is America • Personal journey shaping the podcast • Notable Episodes: • Memorable episode highlights • Storytelling techniques • Podcasting Challenges: • Uncovering and sharing lesser-known stories • Overcoming production and distribution barriers • Cultural Heritage: • Role in creative work • Encouraging creators to explore their backgrounds • Advice for Podcasters: • Tips for starting and maintaining a podcast • Amplifying underrepresented voices • Audience Engagement: • Connecting with listeners • Building a loyal audience • Future Goals: • Future aspirations for the podcast • Upcoming topics and projects • Dominic's Links: • https://ironickmedia.com/ • https://www.linkedin.com/in/dominiclawson/ • Ihttps://www.instagram.com/therealdominiclawson/ Connect with Chris: • ALL LINKs: https://campsite.bio/chrisvaglio • YouTube - https://www.youtube.com/channel/UCOUkLpKDUPP0TiLgYkog94A • Coaching for Creatives - https://www.rockitgrowthagency.com/ Subscribe & Follow: Don’t miss out! Subscribe to Creative Frequencies on your preferred podcast platform and follow us on social media for more updates and exclusive content.
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    43 分
  • From iPods to Internet Radio: The Future of Podcasting w/ Marc Ronick

    From iPods to Internet Radio: The Future of Podcasting w/ Marc Ronick
    2024/06/06

    Chris welcomes producer and iRonick Media owner, Marc Ronick to the show. They talk about the evolving landscape of podcasting and its broader implications in the digital age.

    Also discussed is the shift from traditional podcasting to broader content creation, the impact of technology on media production, and the future of digital broadcasting.


    Key Discussion Points:

    • The historical context and future trajectory of podcasting as a digital platform.
    • Practical insights into managing a podcast from a production and business perspective.
    • Strategies for aspiring podcasters to enhance their content and reach.
    • The role of community and networking in the success of podcast ventures.
    • Empowered Podcasting Conference


    Marc's Links:

    • Ironik Media - Explore Marc's company and podcast coaching and production services.
    • Empowered Podcast Hosting Conference - Learn more about the upcoming event for podcasters.
    • Podcast Morning Chat
    • NextGen Podcaster


    Connect with Chris:

    • ALL LINKs: ⁠⁠https://campsite.bio/chrisvaglio⁠⁠
    • YouTube - ⁠⁠https://www.youtube.com/channel/UCOUkLpKDUPP0TiLgYkog94A⁠⁠
    • Coaching for Creatives - ⁠⁠https://www.rockitgrowthagency.com/
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    53 分
  • How to Elevate Your Podcast with Mike Ham (Host/Greetings From the Garden State)

    How to Elevate Your Podcast with Mike Ham (Host/Greetings From the Garden State)
    2024/05/16

    Chris welcomes back, Mike Ham, host of Greeting from the Garden State podcast for a chat about podcasting, event organizing, and celebrating New Jersey culture.

    They dive into the evolution of Mike's podcasting journey, the inception of Jersey Fest, and tips for aspiring podcasters on growing their platforms and securing sponsorships.


    Key Highlights from this episode

    • The transformative power of podcasting for personal and professional growth.
    • The importance of adapting content and format to maintain audience engagement.
    • Strategies for monetizing podcasts through sponsorships and understanding audience demographics.
    • Insights into organizing a large-scale event like Jersey Fest and the logistical and creative challenges involved.
    • The significance of community and cultural representation in media and events.


    Mike's Links

    • Jersey Fest Information and Tickets
    • Greetings from the Garden State Podcast


    Connect with Chris:

    • ALL LINKs: ⁠https://campsite.bio/chrisvaglio⁠
    • YouTube - ⁠https://www.youtube.com/channel/UCOUkLpKDUPP0TiLgYkog94A⁠
    • Coaching for Creatives - ⁠https://www.rockitgrowthagency.com/
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    44 分
  • Secrets to Podcasting Success and Personal Growth with Paula Sima (Host/ Talk Sh*t with P)

    Secrets to Podcasting Success and Personal Growth with Paula Sima (Host/ Talk Sh*t with P)
    2024/05/03
    Chris sits down with Paula Sima, the dynamic force behind the "Talk Shit with P" podcast. They dive deep into the transformative power of podcasting, exploring both personal growth and the evolution of content creation. Paula shares candid insights into the early days of her podcast, its impact on her life, and how it has morphed into a platform for creative expression and mental health advocacy. Join us for a lively conversation that covers everything from managing creative output during the pandemic to rebranding and the importance of authenticity in podcasting. Paula's Links: Instgram: https://www.instagram.com/talkshitwithp/YouTube: https://www.youtube.com/@talkshitwithp Connect with Chris: ALL LINKs: https://campsite.bio/chrisvaglioYouTube - https://www.youtube.com/channel/UCOUkLpKDUPP0TiLgYkog94ACoaching for Creatives - https://www.rockitgrowthagency.com/ 00:00:00:00 - 00:00:02:22 Speaker 1 So I'm here. I'm ready to talk some shit with Paula, 00:00:02:22 - 00:00:04:21 Speaker 1 and you really talk some shit. Paula. 00:00:04:23 - 00:00:09:27 Speaker 2 Let's talk some shit on looking live on Duck. So. Shit. Why Rockingham? 00:00:10:00 - 00:00:15:13 Speaker 1 That's right. That's right. We're going to rock it and we're going to talk some shit off to save time. 00:00:15:13 - 00:00:17:03 Speaker 1 I got to know a little bit about 00:00:17:03 - 00:00:21:20 Speaker 1 talk shit with pig. Because I'm listening. I listen. I listen. I listen. 00:00:21:20 - 00:00:26:08 Speaker 1 I know you started the show back at the basically at the start of the pandemic. So 00:00:26:08 - 00:00:38:05 Speaker 1 what would Paul of 2024 tell Paul of podcasting your podcasting self from 2020 when you started your first episode Was the coronavirus Cardi B 00:00:38:05 - 00:00:39:20 Speaker 1 Talking coronavirus. 00:00:39:20 - 00:00:44:03 Speaker 1 What would you what would you say to yourself now. 00:00:44:05 - 00:01:05:05 Speaker 2 It's funny you brought up COVID because you know that was a SEAL, but that was the first time I actually use kind of like a snippet of how she there's certain sayings that B says that, yes, and it was going viral and they used it. And then later on, I find that, oh, I could be sued. So I said I was like, at this point, nobody knows me. 00:01:05:05 - 00:01:17:13 Speaker 1 So you know what? Yeah, you do it and ask her forgiveness, You know what I'm saying? I mean, you know, I got a feeling Cardi B as much bigger fish to fry. But you know what? Say, you know what? If she goes after, you could turn it into content. 00:01:17:20 - 00:01:20:24 Speaker 2 And that's what I was going to say. There would be some good content. 00:01:20:29 - 00:01:26:02 Speaker 1 That would be something that would be some awesome content. Yeah. Then you'd have some real shit to talk about. 00:01:26:05 - 00:01:37:23 Speaker 2 With a mixed race on Twitter because I'd make it into right now and turn it into all from receiving the letter to battling it. Yeah, yeah. 00:01:37:23 - 00:02:00:13 Speaker 2 Well, back to your question. So literally, I would tell pull out of 2022 was stressing about doing this podcast is no don't worry about that little stuff right I was I was editing to perfection like the calls the everything which took me like 3 hours. 00:02:00:13 - 00:02:14:23 Speaker 2 And this is when they call for me after they're like, it's in there because we're humans, right? We cause this is how we talk when applied for. So why, why would somebody assume, because I'm on a podcast, I should speak proper that now I know talk So 00:02:14:23 - 00:02:24:20 Speaker 2 that and also I was so worried if I'd ever have guests on my show, I was like, Who's going to want to come to to talk shit? 00:02:24:20 - 00:02:52:20 Speaker 2 Well, it's funny when people realize you have a podcast and again, everybody's experience is different. My podcast is called Talk. You would be. So when I tell people I have a podcast called Talks, you would be the first thing you hear is I want to talk. So I share with you. Yeah. So it has become that I have so many people want to come to my podcast when I'm like, Do you even know what this podcast is about? 00:02:52:26 - 00:03:26:06 Speaker 2 What do you want to come talk about that I don't know. As long as I'm talking shit with you. I'm like, You know, it's not literally like we're not really just talking hula hoops. So I went from being in 2020 worried about if I ever have enough guests or people want to come to a show to now receiving emails and people are just filling out the form, finding their form and sending their pitches, and then media keeps like I'm happy anyway, So I want send them to say, Oh no. 00:03:26:08 - 00:03:28:11 Speaker 1 No, now see that now. 00:03:28:17 - 00:03:29:20 Speaker 2 And I was 83. 00:03:29:20 - 00:03:47:19 Speaker 1 Right now you're gatekeeping, now you're gatekeeping. Before you're like, anybody could be on my show. Just I just need yeah, I just need...
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    47 分
  • Quick Announcement on the Name Change

    Quick Announcement on the Name Change
    2024/05/02

    Hey everybody, Chris Vaglio here

    host of what was formally known as Rock It Live

    you may have seen some changes here

    as I have been busy updating this podcast feed

    and I've recently changed the name from Rock It Live

    to Creative Frequencies: Conversations with Creative Pros

    the show is pretty much staying the same

    as far as being an interview-based show

    but I'm really going to be focusing on interviewing

    folks from the creative services industry

    and that's really anybody from YouTubers,to podcasters, content creators, chief marketing officers, agency owners,

    really anybody involved in the creative services space

    and the whole idea here is to just uncover

    those behind-the-scenes insights and inspirations that drive people to do what they do and also learn a bit about what motivates them and sort of get their origin stories

    so if that's something of interest to you that.


    I hope that you continue to follow and listen to this channel and if you are a creator out there if you're involved in creative services at all hit me up and let me know; I'd love to have you on the show.

    Alright, I look forward to seeing everybody and thank you all again for your support and make sure you follow the show wherever you get podcasts or you can always watch the video versions over on YouTube and you can subscribe to my channel over there as


    I also drop other content on there as well as these interviews so looking forward to seeing everybody soon. ROCK IT!


    • Email me chris@rockitgrowthagency.com
    • YouTube Channel: https://www.youtube.com/channel/UCOUkLpKDUPP0TiLgYkog94A
    • ALL LINKS - https://campsite.bio/chrisvaglio
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    1 分
  • Creating Impactful Stories for Change: Jason Ellinger (Bear & Bowler Productions)

    Creating Impactful Stories for Change: Jason Ellinger (Bear & Bowler Productions)
    2023/06/20

    In this episode of the Rock It LIVE Podcast, Chris interviews Jason Ellinger, co-founder of Beard and Bowler Productions, a company specializing in storytelling through video production.


    Part 1: The Power of Storytelling Jason begins by discussing the power of storytelling and how it can be used to connect with audiences on a deeper level. He shares an impactful story about a man named Willie, whose life was transformed by an urban farming program. This story was used as part of a fundraising campaign for the nonprofit City Green. Jason emphasizes the importance of authenticity in storytelling and how it can evoke emotions and inspire action.


    Part 2: The Art of Video Production The conversation then shifts to the art of video production. Jason explains the basic elements of storytelling and how they remain constant regardless of the medium. He also discusses the differences between commercial and nonprofit video production, particularly in terms of measuring success. For nonprofits, success is often measured by the impact of the video on fundraising efforts. Jason also shares insights into the challenges and rewards of working with nonprofits, emphasizing the importance of strategic planning and the use of video as a powerful tool for fundraising and advocacy.


    Part 3: Snackable Content and Favorite Stories In the final part of the interview, Jason introduces the concept of "snackable content" - shorter pieces of content that can be used on various platforms to engage audiences. He shares his favorite types of stories to tell, which are real people's stories that show a radical transformation. Jason also shares his journey into video production, starting from his high school days taping games to his fascination with the many facets of video production.


    For more information, check out Beard and Bowler's website or connect with Jason on LinkedIn.


    Watch the VIDEO VERSION of this episode -⁠https://youtu.be/JTDk7_NT9ew


    Connect with Chris Vaglio - ⁠https://campsite.bio/chrisvaglio⁠

    ⁠Book a FREE 45 Min Consultation with me⁠
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    37 分
  • Unlocking Your Purpose Through Joy: Joy Strategist, Erica Lasan

    Unlocking Your Purpose Through Joy: Joy Strategist, Erica Lasan
    2023/04/07

    On this episode of Rock It LIVE, Chris interviews Erica Lasan, a joy strategist and founder of JOYrney™ to Purpose. Erica shares her personal journey of discovering joy and how it led her to start her business. She defines joy as more than a feeling, but also a tool that can be used to convey value, articulate value, and guide individuals in their pursuit of purpose. Erica also talks about her three-step process for rediscovering and committing to one's purpose through joy. As a creative professional and entrepreneur, Erica shares her perspective on the messy process of building a business and the importance of having faith, being vulnerable, and asking for help. Listeners are encouraged to take away the message of faith always inspiring learning and to start their own journey to joy with Erica's guidance. Tune in to this episode to learn more about how joy can unlock a world of possibilities in your life and help you serve others better.


    Watch the VIDEO VERSION of this episode - https://youtu.be/A2eBKDKu2gM Connect with Erica - https://www.ericalasan.com/ @QuEricaTV Listen to her podcast


    Connect with Chris Vaglio - https://campsite.bio/chrisvaglio

    Book a FREE 45 Min Consultation with me
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    39 分