Juliana Hernandez is the founder of Dez Collective, a Latina-owned luxury rental company based in Massachusetts that curates unforgettable celebrations through intentional design.
This episode is for anyone who’s building something bigger than what they were shown growing up.

As a first-generation Latina founder, Juliana shares what it really takes to start a business with no mentors, no investors, and no roadmap, just a vision, resilience, and cultural roots that run deep.

From leaving a nursing career to becoming one of New England’s top luxury event entrepreneurs, Juliana opens up about the pressure to succeed, growing visibility, and the emotional weight of being “the first.”

This episode is for you if:
– You’re building a business without a blueprint
– You’ve ever felt the pressure to “get it right” as a first-gen founder
– You’re pivoting careers or starting fresh
– You’re craving real stories behind the curated feeds
– You’re a Latina or WOC founder who needs to hear, “You’re not alone.”

“What happens when you don’t see anyone doing what you dream of? You become it.”

Loved the episode? Leave a review on Spotify to support this story getting in front of more people like you. Or share it with a founder who needs it.

Welcome to the creative human podcast where honest conversations, spark bold action.

I'm your host, Vanessa, Farino sharing the raw stories, lessons, and unfiltered truths behind a purpose-driven business.

Whether I'm diving into personal reflections or chatting with inspiring entrepreneurs, this space is all about navigating the wins, the challenges and breakthroughs that shape our entrepreneurial journeys.

This podcast is proudly sponsored by creative CEO. A private membership platform designed for women, especially women of color to thrive as creative entrepreneurs.

If building your business has ever felt or overwhelming or isolating creative CEO is a place to connect with visionary thinkers, gain expert led trainings and access holistic strategies to grow with purpose, ready to thrive and entrepreneurship. We hope you can join us today.

So., Pull up a seat. Tune in and get ready to feel seen. Inspired. Heard understood and empowered. Your next breakthrough starts right here.

PS: Keep an eye out for upcoming out of office events in major cities like Boston, New York city, Miami, LA, and more. Real life experiences designed to help you connect, grow, and recharge. We'd love to see you there.

https://www.hellocreativeceo.com/

https://www.vanessafarino.com/

In this special episode of The Creative Human Podcast, host Vanessa Farino sits down with Lorena Roque, Creative in Chief at Del Tropico Studio and Chief Brand Officer behind Creative CEO's recent rebrand.

Join us as Lorena shares her journey from aspiring veterinarian to creative powerhouse, working with global brands like Instagram, YouTube, and Tequila Patrón. Learn how personal values and intentional design can transform your brand’s identity, and hear practical tips on DIY branding, finding your ideal client, and navigating entrepreneurship as a Latina creative.

Key Takeaways:
✨ How knowing your brand’s personality helps design resonate.
✨ Tips for DIY branding using tools like Canva.
✨ The importance of mutual alignment when hiring creative partners.
✨ Honest insights on balancing creativity and entrepreneurship.

Ready to rethink your brand? Hit play for an inspiring, actionable conversation!

Guest Lorena Roque:

• https://www.instagram.com/loreroquee/
• https://www.instagram.com/deltropicostudio_/

Host Vanessa Farino

• https://www.instagram.com/joincreativeceo/
• https://www.instagram.com/vanessafarino/