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Creating Impactful YouTube Content with Kally Volonaki

Creating Impactful YouTube Content with Kally Volonaki

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 Aliya & Kelly sit down with YouTube strategist Kally Volonaki to explore what it truly takes to build content that connects. Rather than chasing video volume, Kally emphasises being laser-focused on your ideal audience understanding their needs, challenges, and aspirations. KEY TAKEAWAYS Quality Over Quantity: Targeted, high-value content beats mass production. Focus on your ideal audience’s needs to build loyalty. Authenticity & Relatability: Sharing personal stories and struggles helps creators foster trust and meaningful engagement. Future Pacing & Visualisation: Help your audience imagine their desired success to inspire action and commitment. Balancing Value & Sales: Deliver insights that demonstrate expertise while confidently positioning your paid offers. Audience Feedback Matters: Actively listen to comments, questions, and feedback to refine your content and strengthen community ties. BEST MOMENTS “You have to be very specific, laser-targeted on who your ideal customers are and really speak to them.” – Kally “People crave the real stuff, not vulnerability for the sake of vulnerability.” – Kally “You have to get okay with making more money, with wanting to sell.” – Kally “When your audience feels seen, heard, and understood, they are more likely to pull out their wallet.” – Kally EPISODE RESOURCES https://gr.linkedin.com/in/kallyvolonaki https://kallyvol.substack.com/ HOST SOCIALS https://www.linkedin.com/company/women-who-lead-and-sell-consulting https://womenwholeadandsell.com/ https://www.instagram.com/womenwholeadandsell/ Kelly Quinn / caremetrics Aliya Musa / aliya-musa-ab209050 / aliya.musa.5 This podcast is brought to you by Disruptive Media
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