Crafting Stories in Iceland (ft. Republik) #90
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Crafting Stories in Iceland (ft. Republik) #90
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In this episode of Creatives Grab Coffee, Arni Thor Jonsson from Republik (Iceland) dives into the intricacies of video production, documentary filmmaking, and running a creative business in Iceland. Arni shares his unique journey from growing up immersed in his father’s pioneering production company to founding Republik with his brother, highlighting the lessons learned from working with international crews and navigating unpredictable conditions. Discover valuable insights on balancing commercial work with long-format documentaries, managing creative partnerships, and overcoming production challenges like unpredictable weather and tight budgets. This conversation is packed with practical advice and inspiration for marketers and filmmakers aiming to thrive in competitive, specialized markets.
TIMESTAMPS
00:00 - Episode Introduction and Guest Welcome
02:19 - Guest Bio: Arni Thor Jonsson from Republik
04:26 - Growing up in a family-run production business
08:09 - Starting Republik and transitioning to independent projects
10:07 - Navigating from commercials to documentaries and long-format content
12:11 - Insights from buying out a business partner
16:01 - Understanding the video production scene in Iceland
19:37 - Standing out creatively in a competitive market
22:23 - Navigating challenges of filming in unpredictable weather conditions
27:13 - Overview of Iceland’s corporate video industry
31:09 - How freelance filmmakers are shaping Iceland’s video market
34:16 - Experience working with Kanye West on a music video shoot
36:46 - Republik’s future ambitions in long-format filmmaking
38:41 - Returning to school to enhance documentary filmmaking skills
43:58 - The importance of impartial storytelling in documentaries
47:15 - Creating and selling original TV series to networks
49:01 - Managing and collaborating with Republik’s roster of directors
57:46 - Origin of the name “Republik”
59:00 - Closing Remarks and Final Thoughts
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/