Cracking the Code of the Mind | AI, Marketing, and the Science of Decision Making
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Cracking the Code of the Mind | AI, Marketing, and the Science of Decision Making
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What happens when a Harvard-trained mind scientist and a systems engineer with corporate battle scars team up? You get a revolution in how we understand people—and how businesses communicate with them. In this powerful episode of Business Story of the Week, we sit down with Dr. Howard Moskowitz, a pioneer of mind genomics, and Tim Morford, tech visionary and business strategist. They reveal their decades-long journey creating AI-driven systems that personalize messaging, predict consumer behavior, and even improve medical compliance—all before it was cool. From early failures and corporate skepticism to the modern power of generative AI and LLMs, Howard and Tim share how timing, persistence, and purpose-driven innovation turned their vision into a movement. Whether you're in tech, marketing, healthcare, or education, this episode will stretch your thinking on how storytelling, science, and software can change the world. Plus, hear how their work is shaping the future of child education, healthcare outreach, and small business marketing—with no two messages ever being the same.