Beau Welling joins CRS to talk about whether the current golf course renovation boom is warranted or driven by FOMO, and how land planning fits into his design business. He also discusses designing the green and virtual holes for TGL, what golf can learn from curling, and gives updates on major projects at Kiawah and Lake Oconee.

Jeehae Lee returns to The Course Record Show five years after her first appearance to talk about the evolution of SportsBox AI, how the entrepreneurial journey compares to playing pro golf, and the company’s recent acquisition by Bryson DeChambeau’s investment fund.

Roberto recaps the week, previews Sunday, and talks data & tech impact at Aronimink.

Roberto talks Day 1 at Aronimink, then dives into the connectivity required to power the PGA Championship. Kevin Lawson explains how T-Mobile’s 5G network supports broadcast, operations, ticketing, point of sale, IoT devices, and more across a temporary venue and how that same approach could extend well beyond sports.

Roberto shares notes from the course and what to watch for as the PGA Championship gets started, then talks with Kaitlyn Nelson about what the data is revealing from the early-week fan experience. Kaitlyn explains the tech stack, how the team connected various data sets, and the value that creates for the PGA of America, fans, sponsors, vendors, and more. Plus, predictions.

Quick observations from a day 1 at Aronimink, followed by a conversation with Ryan Decker from CapTech on how he’s working with the PGA to use live data and AI to “produce” the fan experience. Personalized itineraries, IoT cameras, and instant alerting are helping manage crowds, concessions, safety, and operations across the entire event.

We kick off PGA Championship week with Rob Smith of the PGA of America. Rob shares how PGAA is upgrading the fan experience by using data to improve operations, better serve fans at home and on-site, and create new revenue opportunities across one of golf’s biggest championships. Look for more episodes this week from Aronimink.

Kyle Porter is the founder of Normal Sport - an old school media company for golf's new era. We talk about why he regularly updates his readers on how his business is doing, why he started Normal Sport, how things take time to become what they are, and why stories and meaningful outcomes are so impactful.

Links Referenced in Our Conversation:
Latest Update on Normal Sport Biz: https://www.normalsport.com/newsletter/our-book-has-made-0-which-is-a-thrill
Leaving CBS - The Difficulty of Concurrent Dreams: https://www.normalsport.com/newsletter/the-difficulty-of-concurrent-dreams100124
Kevin Kelly - 1,000 True Fans: https://kk.org/thetechnium/1000-true-fans/
Changing Behavior even with a 10X better product: https://x.com/davidcummings/status/2045495064906854418?s=20
LIV Golf is Dying of Boredom: https://www.newyorker.com/news/the-lede/liv-golf-is-dying-of-boredom?
Golf Digest on TGL S2: https://www.golfdigest.com/story/tgl-year-2-wrap-wins-losses-future-tiger-woods-2026