AJGA Chief Business Officer Jason Etzen describes how the AJGA has focused on long-tenured leadership, stable governance, and commitment to a clear mission. Only one‑third of revenue comes from it’s 10K+ member families and the remainder from sponsors and donations. AJGA has distributed close to $10M in grants. Etzen emphasizes the AJGA’s commitment to championship‑level tournaments, high player standards, and data‑driven recruiting tools that support both golfers and college coaches.

In the first edition of Quick 9—a shorter, more focused version of the Course Record Show—I sit down with Kris Hart, who run innovation at the PGA of America.

Kris talks EP Golf Ventures, the organization’s dedicated innovation fund, and how they evaluate opportunities at the intersection of golf, technology, and business. The conversation explores the challenge of separating passion projects from scalable investments, betting on people vs products, and how the PGA’s 30K+ members, Frisco campus, and Championships serve as a powerful real-world testing and feedback network.

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In this episode we connect with Jamie Ledford, President of Golf Pride. We discuss the golf grip industry, how the product is positioned for golfers, supply chain issues and Jamie's unique career trajectory. You'll likely think differently about your golf grip after hearing Jamie speak. Enjoy, tell a friend and subscribe for future content!