In this episode of Counsel Cast Chambers, we’re taking a fresh look at some of the best moments from our conversation with ad strategist Nicki Sciberras. This is Counsel Cast Chambers—the best of Counsel Cast, re-examined.

Nicki discusses the reasons why Meta ads, specifically on Facebook and Instagram, may not be working effectively for law firms. The conversation covers the basics of setting up Meta ads, the different types of ads available, and the importance of targeting at various stages of the marketing funnel. Nikki explains how to use ads for brand awareness, lead generation, and nurturing potential clients.

Additionally, the discussion emphasizes the significance of email lists and retargeting to convert leads into clients. Strategies for effectively using Meta ads at different stages of client acquisition are thoroughly explored.

Nicki gives listeners actionable tips on:

• 00:00 Introduction: Why Your Meta Ads Aren't Working
• 00:08 Understanding Meta Ads: Facebook and Instagram
• 00:41 Setting Up and Targeting Meta Ads
• 01:32 Types of Meta Ads and Their Goals
• 02:09 The Marketing Funnel Explained
• 03:16 Aligning Ads with the Marketing Funnel
• 03:35 Top of the Funnel: Awareness Ads
• 04:12 Middle and Bottom of the Funnel: Lead and Conversion Ads
• 05:10 Conclusion: Effective Ad Strategies for Service Businesses