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Copy And

Copy And

著者： Sam @ Nomad Copy
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The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.


I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.


Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now.


And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more...


Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.



© 2025 Copy And マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • 9. How to Write High-Converting CTAs That People Want to Click

    9. How to Write High-Converting CTAs That People Want to Click
    2025/11/03

    In this episode of Copy And, Sam discusses the strategic importance of Calls to Action (CTAs) on sales pages and other marketing materials. As a seasoned copywriter and sales psychology expert, Sam explains what CTAs are, why they matter, and how to craft them effectively for maximum impact.

    She emphasizes the importance of placing CTAs prominently and making them visually appealing. Sam also provides actionable insights into using verbs and transformational language in CTAs to encourage conversions. Tune in to learn tips on copywriting, design, and the psychology behind compelling CTAs, and don't forget to grab the Clickable AF CTAs resource from the show notes.


    00:00 Introduction to CTAs

    00:42 Understanding the Importance of CTAs

    02:01 Common Mistakes with CTAs

    03:43 Defining a Call to Action

    04:47 Crafting Effective CTA Copy

    08:03 Designing Clickable CTAs

    10:37 Recap and Additional Tips

    11:38 Bonus Tips for Email CTAs

    12:38 Conclusion and What's Next



    Resources Mentioned

    • Opt-In Copy Bot

    • Previous Podcast Episodes:
      • All found here

    Connect with me here:

    • Instagram
    • LinkedIn
    • Website


    To view this episode with subtitles, visit my YouTube channel here


    SPONSORED BY:

    • Sheri Moise: Visit sherimoise.com/quiz
    • Specht and Co: visit www.spechtand.co/stand-out-brand-strategy-session (use code NOMAD for $200 off!

    Morgan's Stand Out Brand Strategy Session can be found at www.spechtand.co/stand-out-brand-strategy-session. Use code NOMAD for $200 off.

    Sheri Moise's quiz can be found at sherimoise.com/quiz

    Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

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    17 分
  • 8. Want people to stay on your sales page longer? Create an Above The Fold that SELLS

    8. Want people to stay on your sales page longer? Create an Above The Fold that SELLS
    2025/10/27

    Think of your sales page like a newspaper stand.

    What your visitor sees “above the fold” is the deciding factor in whether they keep reading—or click out. In this episode, I’m breaking down the best practices for above the fold copy so you can write hero copy that hooks your reader, builds trust, and drives action in 40 words or less.

    Whether you’re writing a sales page, opt-in page, or full website, these above-the-fold tips are essential for making sure your most valuable real estate actually works for you.


    What You’ll Learn:

    • Why the “above the fold” section is the most visited part of every sales page and website
    • The 3 key ingredients to include in your hero copy
    • How to write a CTA that doesn’t just ask for action but inspires it
    • How to write attention-grabbing sales pages with only 30–40 words

    RESOURCES:

    • See the full episode notes & past episodes here
    • Clickable AF CTAs - to help you write better CTAS (and a swipe file!)
    • Ultimate Above The Fold Guide - Swipes & Wireframes for a great Above The Fold section
    • Get on my calendar - if you’d like me to write your sales pages for you!


    Connect with me here:

    • Instagram
    • LinkedIn
    • Website

    Morgan's Stand Out Brand Strategy Session can be found at www.spechtand.co/stand-out-brand-strategy-session. Use code NOMAD for $200 off.

    Sheri Moise's quiz can be found at sherimoise.com/quiz

    Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

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    15 分
  • 7. How to Write Attention Grabbing Headlines That Will Make Your Sales Page Convert

    7. How to Write Attention Grabbing Headlines That Will Make Your Sales Page Convert
    2025/10/20

    Your headlines make or break your sales page. You need to learn how to write scroll-stopping hooks that make navigating your sales page or website efficient for the reader - and make it super easy for them to buy from you!

    In this episode of Copy And, Sam digs into one of the most powerful parts of any sales page: the headlines. She explains why generic lines like “Introducing…” kill conversions, how to use client language and transformation to create stronger hooks, and shares a real client example of rewriting headlines for maximum impact. If your sales page isn’t selling, this is where to start.

    Resources Mentioned:

    • See the full episode notes here
    • Opt-In Copy Bot
    • Previous Podcast Episodes:
      • Episode 6: Intro to sales pages

    Connect with me here:

    • Instagram
    • LinkedIn
    • Website

    To view this episode with subtitles, visit my YouTube channel here



    Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

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    11 分
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