Welcome to Episode 9 of the "IROC Business With Confidence" podcast. In this episode, we have the privilege of hosting Nicole Elliott, a conversion copywriter and messaging strategist specializing in human-sounding, non-salesy sales copy for entrepreneurs and small business owners. Nicole's journey from academia to the world of copywriting allowed her to break free from the dry, lifeless approach to writing and embrace the art of crafting copy that truly connects with the audience.

Nicole shares her 3-Step Human First Messaging Approach, which helps clients discover their brand voice and capture their audience's words through extensive "Voice of Customer" research. By blending these two elements strategically, Nicole helps businesses create compelling and persuasive copy that not only resonates with their audience but also drives conversions.

In this episode, Nicole sheds light on the decision-making process between DIY copy and hiring a copywriter. She offers valuable insights into creating effective website copy, emphasizing the two key ingredients that make copy convert.

Nicole's passion for traveling (visiting 70+ countries and territories) and language learning (speaking 3.5-5 languages depending on the day and coffee intake) adds a unique and vibrant touch to her approach to copywriting.

Connect with Nicole Elliott:

LinkedIn: https://www.linkedin.com/in/nicole-elliott-copywriter/

Website: http://www.nicoleelliott.co

Free guide to website copy: http://www.nicoleelliott.co/fivequicksteps

connect with Cori Fonville Foster and learn more about IROC Marketable Business Solutions:

Website: https://www.irocmarketablebusinesssolutions.com/

https://www.tiktok.com/@iroc.mbs

https://www.facebook.com/IROCMBS

https://www.instagram.com/irocmbs/

https://twitter.com/Cori_Iroc88

Join us as we dive into the world of conversion copywriting and messaging strategy. Discover the power of crafting human-sounding, authentic sales copy that attracts and engages your ideal audience, ultimately leading to business growth and success.

Thank you for tuning in to this episode of the "IROC Business With Confidence" podcast. Stay tuned for more expert insights and actionable tips to elevate your business with confidence.