As content teams have started incorporating AI into their workflows and strategies, however, many are missing a critical foundational element they need: A documented brand voice.

Without a distinct brand voice, your generative AI outputs—or human-created content, for that matter—will lack consistency and likely miss the mark on your brand identity. This also means AI will give you the same content it’s giving every other marketer in your industry… and helping none of you stand out because of it.

Let’s get your house in order and define your brand voice for better content marketing.

In this edition of #ContentChat, host Erika Heald is joined by guest Phyllis Davidson, VP and principal analyst with Forrester, who explains how to create an AI-led content strategy. They explore the evolution of AI tooling and how AI has become a competitive essential for content marketing teams, and AI use cases you can implement to improve your workflows.

Conversation highlights:

AI's Role in Content Strategy and Operations (3:18)
Challenges and Opportunities in AI Implementation (8:43)
AI in Content Life Cycle and Personalization (9:16)
AI in Understanding Customer Journeys (18:23)
Technology Platforms and AI Tools (40:20)
AI in Content Marketing and Future Trends (50:56)
Resources and Recommendations for AI Adoption (51:13)
Conclusion and Final Thoughts (56:39)