Text Emily!

Do you dread swapping senseless words with cashiers and strangers out in public? Do you go out of your way to avoid neighbors, coworkers, or people you know at the grocery store lest you get stuck in idle chit chat? Do you get heart palpitations thinking about discussing the weather at a networking event? If so, you may have an aversion to SMALL talk.

And yes, you may be entitled to some sort of compensation (talk to your lawyer for legal recourse). Today, we're going to get into the ins and outs of small talk, what it is, why it happens, and how to escape it as fast as possible. Or... perhaps it's not the archenemy we make it out to be?

Inside the episode:

• What is small talk? The various definitions of small talk
• Why do we dislike small talk?
• Stats showing what small talk does in the workplace/business
• 5 Benefits of small talk as business owners
• 5 Ways to move small talk to bigger talk
• Keys to small talk comfort
• And more

Resources and Links Mentioned:

EXTENDED SHOW NOTES (on Substack) including articles, stats, reference links, and bonus info!

Want to connect and talk BIG with me?

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more.

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

Substack

Text Emily!

You are not "just" anything. You're not just a business owner, parent, spouse, community member, speaker, podcaster, writer, etc.

You're a multifaceted human being who gets to bring your WHOLE self everywhere you go!

Just like a recipe made up of lots of parts and pieces, a dash of this and a dash of that, we are too. In this episode, I'm sharing some ideas that have helped me grow in my business and throughout my entire life in small, surprising ways.

Join me as I share:

• 3 Myths about owning a business while having a life
• 5 Ideas to spark joy outside work that will help you thrive in surprising ways
• Bonus mini-routines that can increase creativity, help you connect to others, learn about the world around you, and grow
• And more!

Resources & Links Mentioned:

👉🏻 EXTENDED SHOW NOTES (these are now on my Substack, I welcome you to come join me over there too!)

The Karen Kenney Show

The Secret Room Podcast

What It's Like to Be Podcast with Dan Heath

Smartless Podcast

Dr. James Pennebaker's Science-Backed Journaling Protocol

Julia Cameron's Morning Pages

Brett Ingram's OptYOUMize Podcast "The Bucket Method"

About Me:

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more.

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

Text Emily!

The Content with Character has a FRESH face and has been rebranded, officially, to Small Business Casual!

This is the FIRST episode in our new digs where the goal is to help us create small businesses that feel like ahhhhhh, home.

On this episode, I share a little bit of why I changed the name and am steering away from "content" a bit more in general, plus three lessons learned through the podcast rebranding process:

• The difference between copy and content
• Why the decision to rebrand
• Changes to help us engage more and grow!
• It's OK to change your mind
• Trust yourself when something feels off
• Change can be scary, and it’s worth it!

About Me:

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more.

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn