Content: making creation easier

In this episode, we tackle the topic of content creation, focusing on making the process easy and efficient. We discuss the dilemma of choosing the right social media platform or whether to be present on all platforms, examining the pros and cons of each approach. We explore the concept of adaptability in our strategies as we navigate the ever-changing landscape of social media. Additionally, we address the sentiment of not wanting a long-term presence on social media and share insights on setting boundaries.

Branding: embracing your weird

In this episode, we explore the importance of embracing your weirdness in branding, emphasising how leaning into your uniqueness can attract your dream clients. We discuss the balance between sharing your personal story and maintaining professionalism in your brand and then we delve into the experience of losing a TikTok account with 72,000 followers, sharing the journey of starting over and the lessons learned from this setback, especially considering that 50% of clients came from TikTok!!

Connect with us

The Ultimate CEO - https://www.instagram.com/theultimateceo

Jemma (host) - https://www.instagram.com/jemmabroadstock

Amber (guest) - https://www.instagram.com/amberfiglow/