In this episode, Nate and Ryan discuss simplifying content distribution. They highlight the common reasons why companies struggle with distribution, such as lack of bandwidth, fear of not having the expertise, and overcomplicating the process.

They emphasize the importance of having a schedule and incorporating distribution into the content creation process. They also suggest starting with one channel and gradually expanding, repurposing content, and measuring success through diverse metrics.

• 02:19 The Power of Repurposing Content
• 04:19 Starting with What You're Good At
• 08:03 Simplifying Distribution for More Reach
• 19:12 Having Content for the Next Question
• 24:17 Balancing Quality and Risk in Distribution
• 29:41 Measuring Success Across Channels
• 33:57 Moving Between Owned and External Channels

In this episode, Nate Turner and Darren Chait discuss the power of a strong relationship between product and marketing in product-led growth (PLG) companies.

They highlight the importance of continuous integration between product and marketing teams throughout the growth journey and explore the role of the website in PLG companies and the need for personalized content based on user personas and journey stages.

The conversation touches on the impact of a strong brand on content strategy and the challenges of re-educating users about the full capabilities of a well-known product.

In this episode, Nate and Ryan discuss the challenges of navigating between the advice given by influencers and the reality of working in-house. They explore the need to discern between valuable advice and unrealistic expectations, as well as the importance of balancing done versus perfect.

They also provide practical tips for dealing with the influx of advice, such as unfollowing absolutists, saving ideas for future reference, and getting buy-in for new ideas.

• 03:02 The Challenge of Balancing Advice and Reality
• 07:06 Navigating the Noise: Ignoring Absolutists
• 09:57 Getting Buy-In for New Ideas: Setting Expectations
• 21:03 Getting Buy-In for New Ideas: Finding Allies
• 24:09 Testing and Revisiting Ideas: Adapting to Change

In this episode, Nate Turner interviews Michael Goldberg, Director of Content Strategy at Freshworks, about multimedia storytelling and creating content for specific segments and personas.

Michael emphasizes the importance of understanding the audience and their needs when creating content. He shares his experience in tailoring content for different audiences, such as marketers, data scientists, and engineers.

Michael advises building strong relationships with product and sales teams to gain insights and create targeted content.

• 09:14 Focusing on the Outcome, Not the Features
• 13:59 Practical Tips for Getting Started with Multimedia Storytelling
• 26:32 The Shift to Being a Content Producer

In this episode, Nate and Kevin discuss the concept of content decay and how it has evolved in 2024. They highlight the factors that contribute to content decay, explore the impact of AI overviews on content decay, and provide insights on how to properly address and fix content decay.

• 04:13 Old Factors and New Factors
• 10:59 Addressing Content Decay
• 14:55 Optimizing for SERP Features
• 28:35 Differentiating Content for a Better User Experience

Note: Unfortunately, the audio quality of this episode is poor. The discussion and insights from Kevin are valuable and worth a listen, or reading of the transcript, so we hope you can get past the low-quality audio and still take something away from it.

In this episode, Nate Turner and Kevin McLaughlin discuss Kevin's experience creating and distributing data reports for Bluevine. The report, called the Business Owner Success Survey (BOSS), focused on small business success and included insights on market sentiment, spending habits, and decision-making.

The report was distributed through various channels, including email, social media, and a drip marketing campaign. The format of the report was initially interactive, but there are plans to create a static PDF version as well.

In this episode, Nate and Ryan discuss how to establish an editorial process that gets consistent results. They emphasize the importance of focusing on the post-writing phase of content creation and highlight the need for processes and systems to scale up content production.

They also discuss the importance of involving the right stakeholders at the right times and creating a single source of truth for consistent content.

• 06:03 Flexibility and Bend-Don't-Break Processes
• 10:57 Conceptual Edits before Line Edits
• 15:24 Creating a Single Source of Truth
• 29:05 Planning Ahead and Building a Buffer

In this episode, Nate and Kevin discuss the seven most common technical SEO issues. They cover topics such as website speed, mobile-friendliness, indexation issues, site structure, schema markup, and duplicate content. They also touch on three less common issues: improper localization, reverse proxy, and legacy scripts.

0:57 Website is too slow

4:52 Website is not mobile friendly

8:03 Indexation issues

12:10 Site structure

15:24 Internal linking

19:15 Schema markup

21:08 Duplicate/similar content

24:30 Three Honorable Mention Issues