We've been doing side hustles wrong since they were first invented.

Most people are in a job they hate, and do a side hustle they love.

Time to flip the script. Immediately.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive my free goal-setting guide today.

The old model was simple: work 40 years, retire, live off savings. But in today’s world, career longevity is the new retirement strategy. And that doesn’t mean grinding away at a job into your 70s. It means owning things that let you work smarter, with freedom and purpose, for as long as you choose.

If you’re a content creator, this is actually great news.

You already have the tools to build real leverage.

Here’s how:

1. Stop selling your time. Time-for-money income is a trap. Instead, own assets: a blog, podcast, email list, product, or community. These things can scale without more hours.

2. Build a personal media company. One platform. One audience. One mission. When you create consistent content and control the relationship (hint: email), you’re building something durable.

3. Specialize until you’re unforgettable. Be the best in a narrow category, not “pretty good” in a broad one. That makes you harder to ignore—and impossible to replace.

4. Think like an investor. Great investors look for compounding returns. Same for creators. Invest in skills, ideas, and platforms that grow over time. Don’t just work—build.

5. Play the long game. This is a career that doesn’t have to end. Think about systems, succession, and maybe even an exit someday. A true content business outlives its creator.

And maybe most important…

6. Stay healthy. Career longevity only matters if your brain and body are still firing. Protect your energy. Sleep. Move. Create with purpose.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive my free goal-setting guide today.

If it succeeded exactly as it’s going now, would you be happy with where it takes you?

If not, change it. You’re not too far down the road. You’re not locked in. The beauty of being a creator is you get to rewrite the rules.

You don’t need to scale. You need to align.

And that’s the difference between being busy and being free.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive my free goal-setting guide today.