Content Blocks

著者： Joe Michalowski
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  • サマリー

  • Content marketing isn't just a channel anymore—it's the engine driving the entire marketing landscape, especially in B2B SaaS. Welcome to Content Blocks, the podcast designed specifically to unpack this monumental shift and equip early-stage SaaS startups with actionable strategies to build powerful content foundations. Hosted by Joe Michalowski, Content Blocks is your go-to resource for navigating the rapidly evolving world of B2B content. Why early-stage SaaS? Because that's where content truly shines: Dense Subject Matter Expertise: Early-stage SaaS companies often possess unmatched depth in niche topics, creating ideal conditions for high-value content. Focused Audience Targeting: A narrow Ideal Customer Profile (ICP) means content can be precisely tailored, ensuring it resonates deeply rather than broadly. Immediate Impact: With fewer moving parts, early-stage startups see direct results from their content efforts, making every strategic decision count. Each episode of Content Blocks is crafted to provide clarity, inspiration, and tangible insights. You'll find: Solo Episodes: Joe breaks down core elements of building a content strategy from the ground up, providing clear frameworks and practical advice. Guest Deep Dives: Industry experts and fellow marketers join the conversation to share real-world experiences and tactics for making meaningful progress. Hands-on How-tos: Occasionally, Joe shares his screen to walk you through the tools, workflows, and systems that make successful content marketing happen. Whether you're a founder, marketer, or content creator in the SaaS world, Content Blocks offers fresh perspectives and actionable guidance you can immediately apply. Follow along to transform content from just another marketing activity into your startup's most powerful growth driver. You can catch every episode in audio wherever you listen to podcasts, or watch the full videos on YouTube. Have questions or want to dive deeper into content marketing? Connect directly with Joe on LinkedIn or reach out via email at joe@joemichalowski.com. It's time to build something remarkable—one content block at a time.
    Copyright 2025 Joe Michalowski
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あらすじ・解説

Content marketing isn't just a channel anymore—it's the engine driving the entire marketing landscape, especially in B2B SaaS. Welcome to Content Blocks, the podcast designed specifically to unpack this monumental shift and equip early-stage SaaS startups with actionable strategies to build powerful content foundations. Hosted by Joe Michalowski, Content Blocks is your go-to resource for navigating the rapidly evolving world of B2B content. Why early-stage SaaS? Because that's where content truly shines: Dense Subject Matter Expertise: Early-stage SaaS companies often possess unmatched depth in niche topics, creating ideal conditions for high-value content. Focused Audience Targeting: A narrow Ideal Customer Profile (ICP) means content can be precisely tailored, ensuring it resonates deeply rather than broadly. Immediate Impact: With fewer moving parts, early-stage startups see direct results from their content efforts, making every strategic decision count. Each episode of Content Blocks is crafted to provide clarity, inspiration, and tangible insights. You'll find: Solo Episodes: Joe breaks down core elements of building a content strategy from the ground up, providing clear frameworks and practical advice. Guest Deep Dives: Industry experts and fellow marketers join the conversation to share real-world experiences and tactics for making meaningful progress. Hands-on How-tos: Occasionally, Joe shares his screen to walk you through the tools, workflows, and systems that make successful content marketing happen. Whether you're a founder, marketer, or content creator in the SaaS world, Content Blocks offers fresh perspectives and actionable guidance you can immediately apply. Follow along to transform content from just another marketing activity into your startup's most powerful growth driver. You can catch every episode in audio wherever you listen to podcasts, or watch the full videos on YouTube. Have questions or want to dive deeper into content marketing? Connect directly with Joe on LinkedIn or reach out via email at joe@joemichalowski.com. It's time to build something remarkable—one content block at a time.
Copyright 2025 Joe Michalowski
経済学
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エピソード
  • How to build a SaaS brand strategy that actually sticks (with the DRMG team)

    How to build a SaaS brand strategy that actually sticks (with the DRMG team)
    2025/05/01

    If your product is different, your messaging should be too. But most SaaS companies still sound the same.

    In this episode, Joe sits down with Dustin Robertson and Mike Geraci, partners at DRMG and architects behind standout SaaS brand strategies like Mosaic’s. They unpack the difference between category design and traditional positioning, explain why it’s critical to anchor your messaging in human outcomes, and walk through DRMG’s RISE framework—from research to go-to-market execution. Whether you're building from scratch or rethinking your narrative, this episode offers a practical look at how to make your brand actually mean something.

    What We Cover:

    • Why most SaaS messaging feels the same
    • What “category strategy” actually means
    • The RISE framework for building meaningful messaging
    • How to uncover the human problem behind the business problem
    • What makes a strong internal manifesto
    • How to know when your strategy is working

    About the Guests:

    Dustin Robertson and Mike Geraci are co-founders of DRMG, a brand strategy firm for B2B SaaS companies. They’ve helped companies like backcountry.com, drip.com, and Mosaic stand out in crowded categories.

    Resources & Links:

    • Check out DRMG: https://www.drmg.co
    • Listen to The SaaS Brand Strategy Show: https://podcasts.apple.com/us/podcast/the-saas-brand-strategy-show/id1586314229
    • Connect with Dustin: https://www.linkedin.com/in/dustindr/
    • Connect with Mike: https://www.linkedin.com/in/geracimike/

    Stay Connected:

    • Work with Joe: https://calendly.com/joe-joemichalowski/content-strategy-chat
    • Follow on LinkedIn: https://www.linkedin.com/in/josephmichalowski/
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    43 分
  • Concepts eat gimmicks for breakfast

    Concepts eat gimmicks for breakfast
    2025/04/29

    In this episode, we dive into the problem of B2B marketers trying to copy the success of content programs and series like Hot Ones.

    We look at the difference between gimmicks and concepts. And then look at the ins and outs of what makes the Hot Ones concept so successful.

    Originality, creativity, and enthusiasm all play a role. But you don't need a Hot Ones level concept to succeed. Take lessons where you can and come up with a program that works for you.

    (And if you just want to do a Hot Ones copycat for fun one time, have at it.)
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    13 分
  • Barebones SEO fundamentals

    Barebones SEO fundamentals
    2025/04/24

    In this episode, Joe shares insights on the right approach to SEO for companies that are just beginning. Key points include understanding the levels of SEO investment, the importance of laying a solid technical foundation, prioritizing bottom-funnel keywords, and building a comprehensive content strategy.

    Joe emphasizes that while advanced SEO tactics are often showcased by experts, they may not be appropriate for startups or new companies. Instead, focusing on the basics, ensuring the website is indexable, and creating relevant, conversion-oriented content are crucial first steps.

    00:59 Understanding the Basics of SEO

    03:07 Technical SEO Fundamentals

    06:41 Prioritizing SEO Efforts: Bottom to Top Funnel

    09:29 Building a Content Strategy
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    12 分

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