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  • If You Can't Train a Human, You Can't Train AI | Connected Commerce EP #14

    If You Can't Train a Human, You Can't Train AI | Connected Commerce EP #14
    2026/10/28

    Amazon says you can't change your brand name. Faith Denniston changes them anyway.


    Faith worked at Amazon, then spent ten years on the seller and agency side. Today she co-runs ROI Renegades with Jason Mastromatteo, handling the account health cases most teams don't have time for: brand name changes, listing deactivations, and suspensions. Her method: know Amazon's help pages better than Amazon does, then quote them back.


    In this episode:

    - Why Faith starts with what she can't fix

    - The one issue Amazon almost never budges on

    - How AI-first seller support changes a case

    - If you can't train a human, you can't train AI

    - A simple decision log for ad changes

    - Talking to AI instead of typing


    Chapters

    00:00 Intro: meet Faith Denniston

    01:27 From Amazon employee to ROI Renegades

    02:47 The brand name change playbook

    04:57 Success rate and what can't be fixed

    07:55 Hai's six-day suspension story

    08:48 AI and Amazon seller support

    13:29 If you can't train a human, you can't train AI

    14:58 Story two: the decision log

    17:56 Talking to AI instead of typing

    20:05 Wrap-up


    Show notes and full transcript: https://eva.guru/podcasts/connected-commerce-episode-14-if-you-cant-train-a-human-you-cant-train-ai/


    Host: Hai Mag, CEO of Eva Commerce

    Guest: Faith Denniston, Co-Founder of ROI Renegades


    Connect with ROI Renegades:

    LinkedIn: https://www.linkedin.com/company/roi-renegades


    Follow Eva Commerce:

    Website: https://eva.guru

    LinkedIn: https://www.linkedin.com/company/eva-commerce-inc/

    Instagram: https://www.instagram.com/eva_commerce/
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    21 分
  • Why Cash Flow Is the Hidden Bottleneck to Ecommerce Growth | Connected Commerce EP #12

    Why Cash Flow Is the Hidden Bottleneck to Ecommerce Growth | Connected Commerce EP #12
    2026/10/15

    In this episode of Connected Commerce, Hai Mag sits down with Clark Lindsey, CEO of Try Olina, to discuss why cash flow is one of the biggest challenges facing ecommerce brands and how smarter financial decisions can unlock faster, more sustainable growth.

    Clark shares his journey from selling phone cases in high school and launching a meal plan business, to working in venture capital, and eventually returning to ecommerce to solve the problem founders kept bringing up: cash flow.

    He explains how Try Olina helps brands replace large bills, including inventory, 3PL, logistics, and Meta invoices, with a single daily payment. Instead of saving up for a big bill at the end of the month, brands always know how much capital they have and can put the rest to work on advertising, inventory, and growth.

    Hai adds the brand owner's perspective: as a business scales, its operating cash needs grow with it, and that gap often becomes one of the biggest headaches for founders.

    The conversation then turns to one of the most important questions in ecommerce finance: when should a brand take on debt?

    Clark breaks down the difference between using debt to fix a timing problem and using debt to fund growth. When debt is used to cover timing gaps, such as waiting on marketplace payouts while a large bill comes due, it often leads to a "debt spiral," where strong businesses with great unit economics end up sending a significant share of every sale toward debt payments.

    They discuss how to recognize this pattern, why debt should be tied to a clear growth model, and practical alternatives like paying large bills early in smaller installments.

    The discussion then shifts to the growth side. Hai explains how Eva Commerce approaches advertising like a poker game: deciding where ad dollars should go across Meta, Google, and Amazon, and understanding competitors' pricing, inventory, and strategy to know when to attack, defend, or target new audiences.

    They also explore why cash constraints hold brands back. Advertising returns can take 30 to 60 days to arrive, and without enough cash on hand, founders hesitate, underinvest, and lose ground to faster competitors.

    At the center of the episode is a simple idea: sustainable ecommerce growth requires both healthy cash flow and a smart growth strategy, working together as one connected system.

    Host: Hai Mag, CEO of Eva Commerce

    Guest: Clark Lindsey, CEO of Try Olina

    Connect with Clark:

    LinkedIn: https://www.linkedin.com/in/clark-lindsey-370565124/

    Try Olina: https://tryolina.com

    Follow Eva Commerce:

    Website: https://eva.guru

    LinkedIn: https://www.linkedin.com/company/eva-commerce-inc/

    Instagram: https://www.instagram.com/eva_commerce/
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    25 分
  • Connected Commerce Episode #8

    Connected Commerce Episode #8
    2026/09/17
    Welcome to another episode of Connected Commerce, where we explore the strategies, experiences, and ideas shaping the future of ecommerce.In this episode, Hai Mag sits down with Jon Ivanco, Co-Founder of Formtoro, to explore why collecting more customer data does not necessarily mean understanding your customers better.Jon argues that ecommerce brands have become too focused on collecting email addresses, phone numbers, and generic segments, while missing the context that actually drives purchase decisions. Why is someone visiting your store? What are they comparing you against? How do they perceive your pricing? And when are they actually ready to buy? The conversation starts with a challenge to one of ecommerce's most common playbooks: the standard discount pop-up. Jon explains why trading a 10% discount for an email address often creates very little real value, especially when brands may collect the same contact information during checkout anyway. They also unpack why gamified pop-ups can distort customer behavior and why better data collection starts with asking better questions. Hai and Jon then explore loyalty programs, subscriptions, and sales cycles, questioning whether these systems always create the customer behavior brands expect. Jon shares an alternative approach: instead of forcing every customer into the same promotional calendar, brands can think about delivering the right offer at the right moment in each customer's journey. The discussion also moves into segmentation, personalization, and the growing role of Shopify as a central source of customer data. Jon explains why marketers may be overcomplicating segmentation and why stronger messaging can sometimes matter more than creating endless customer personas. They also explore a less conventional idea: using physical merchandise as a marketing channel. From hats and shirts to branded products priced specifically to increase visibility, Jon shares how brands can rethink merchandise as a way to extend awareness beyond the original product itself. At the center of the conversation is a simple idea: ecommerce teams should stop assuming that industry best practices are automatically the best answer. If everyone is solving the same problem in the same way, it may be time to ask a different question. In this episode:Why collecting emails is not the same as understanding customersThe problem with traditional 10% off pop-upsWhy gamification can distort customer dataCollecting context instead of just contact informationRethinking loyalty programs and subscriptionsDelivering offers based on the customer journeyWhy brands may be overcomplicating segmentationShopify as a central source of customer dataCreating messaging that works across different customer typesTurning branded merchandise into a marketing channelWhy ecommerce teams should challenge established best practicesWhether you're an ecommerce founder, DTC brand operator, marketer, retention leader, or agency professional, this conversation offers a different way to think about customer data, personalization, loyalty, offers, and the decisions that shape the customer journey.Host: Hai Mag, CEO of EvaGuest: Jon Ivanco, Co-Founder of FormtoroConnect with Hai Mag:https://www.linkedin.com/in/growthjedi/Connect with Jon Ivanco:LinkedIn: https://www.linkedin.com/in/jivanco/Formtoro: https://formtoro.com/Follow Eva Commerce:Website: https://eva.guruLinkedIn: https://www.linkedin.com/company/eva-commerce-inc/Instagram: https://www.instagram.com/eva_commerce/About Connected CommerceConnected Commerce is the podcast by Eva Commerce, featuring conversations with ecommerce leaders, founders, marketers, marketplace experts, and industry professionals sharing actionable insights to help brands grow across marketplaces and digital channels.
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    22 分