Amazon says you can't change your brand name. Faith Denniston changes them anyway.

Faith worked at Amazon, then spent ten years on the seller and agency side. Today she co-runs ROI Renegades with Jason Mastromatteo, handling the account health cases most teams don't have time for: brand name changes, listing deactivations, and suspensions. Her method: know Amazon's help pages better than Amazon does, then quote them back.

In this episode:

- Why Faith starts with what she can't fix

- The one issue Amazon almost never budges on

- How AI-first seller support changes a case

- If you can't train a human, you can't train AI

- A simple decision log for ad changes

- Talking to AI instead of typing

Chapters

00:00 Intro: meet Faith Denniston

01:27 From Amazon employee to ROI Renegades

02:47 The brand name change playbook

04:57 Success rate and what can't be fixed

07:55 Hai's six-day suspension story

08:48 AI and Amazon seller support

13:29 If you can't train a human, you can't train AI

14:58 Story two: the decision log

17:56 Talking to AI instead of typing

20:05 Wrap-up

Show notes and full transcript: https://eva.guru/podcasts/connected-commerce-episode-14-if-you-cant-train-a-human-you-cant-train-ai/

Host: Hai Mag, CEO of Eva Commerce

Guest: Faith Denniston, Co-Founder of ROI Renegades

Connect with ROI Renegades:

LinkedIn: https://www.linkedin.com/company/roi-renegades

Follow Eva Commerce:

Website: https://eva.guru

LinkedIn: https://www.linkedin.com/company/eva-commerce-inc/

Instagram: https://www.instagram.com/eva_commerce/