In this episode of Balanced, host Stephanie dives into one of the trickiest parts of running a business—

pricing your offers with confidence. If you’ve ever second-guessed your rates or felt unsure whether you’re charging enough to support your goals, this episode is for you.
Stephanie walks you through her 7-step pricing audit to help you understand your costs, calculate profit margins, factor in your time, align with the market, and confidently communicate your value. By the end, you’ll have a clear, actionable plan to set sustainable prices that truly reflect your worth.
Episode Breakdown:
00:00 – Welcome to Balanced: Finding harmony in business and life
00:50 – The challenge of pricing and why it feels personal
01:15 – Overview of the 7-step pricing audit
01:54 – Step 1: Knowing your costs (direct + indirect expenses)
04:02 – Step 2: Calculating your profit margin
05:33 – Step 3: Auditing your time investment
08:10 – Step 4: Defining your desired workload
10:47 – Step 5: Evaluating market alignment without copying competitors
13:12 – Step 6: Reconnecting to your value and overcoming pricing fears
17:00 – Step 7: Creating a simple pricing plan for sustainable growth
20:18 – Recap of all 7 steps
21:42 – Free PDF worksheet to guide your own pricing audit
22:00 – Final words of encouragement to price with confidence
Perfect For:
✓ Business owners unsure about their pricing strategy
✓ Entrepreneurs looking to improve profitability
✓ Freelancers feeling underpaid for their work
✓ Anyone ready to stop guessing and start pricing with clarity
Links & Resources:

Download the Pricing Audit Worksheet
Subscribe to Balanced for honest conversations about business and life
Share this episode with a fellow entrepreneur who’s ready to take control of their finances

Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!

Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!