Jody came over this morning for a chat over tea! I think there’s a lot of valuable information in this one It was a lot of fun to dig in to some stories and get to know him better as well

Big thanks to Eldrich, Noah, Sam, Reinhard, Russ, and my only sponsor Laila ❤️

Here’s the book list for anyone interested to dig in!

Holt, Douglas. “How societies desire brands: Using cultural theory to explain brand symbolism” in Inside Consumption, Eds. S. Ratneshwar et al (NY: Routledge, 2005): pp. 273-291. Arvidsson, Adam. “Brands.” Journal of Consumer Culture, vol. 5, no. 2, 2005, pp. 235–258. Wernick, Andrew. Promotional Culture: Advertising, Ideology, and Symbolic Expression. Sage Publications, 1991. Bettez Halnon, Karen. (2002) Poor Chic: The Rational Consumption of Poverty. Current Sociology Vol 50.4, pp. 501 – 516 Banet-Weiser, Sarah. AuthenticTM The Politics of Ambivalence in a Brand Culture. New York University Press, 2012 Goldman, Robert, and Stephen. Papson. Sign Wars: the Cluttered Landscape of Advertising. Guilford Press, 1996. Williamson, Judith. Decoding Advertisements: Ideology and Meaning in Advertising. Boyars: Distributed by Calder and Boyars, 1978. Heath, Joseph, and Andrew. Potter. The Rebel Sell: Why the Culture Can't Be. HarperCollins, 2004. Klein, Naomi. No Logo: Taking Aim at the Brand Bullies. Vintage Canada, 2000.

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