Communication strategies for brand building - Joseph Kakooza
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Communication strategies for brand building - Joseph Kakooza
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Kakooza Joseph, Communications and Brand Officer at CDO Digital Print discusses the crucial elements of brand management, digital marketing strategies, and the challenges of marketing in Uganda.
Joseph shares his journey from studying journalism and mass communication to mastering various aspects of digital marketing and PR. The conversation touches on the importance of consistent, authentic, and engaging content across multiple platforms and the necessity of unique branding and quick responses to consumer engagement.
Joseph also emphasizes the need for digital inclusion, affordable internet access, and support for local businesses to drive Uganda towards a booming middle-class economy by 2040.
00:00 Introduction to Digital Inclusion
01:04 Brand Management Insights
03:30 Defining Brand Strategy
05:59 Joseph's Journey into Marketing
10:20 Digitalizing the Funeral Industry
13:42 Starting a Digital Marketing Company
24:06 Challenges and Opportunities in Ugandan Marketing
28:05 Innovative Marketing Campaigns
29:37 Final Thoughts and Conclusion
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PODCAST DISCLAIMER.
The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you.
As of 18.10.24