How do you take a local cookie brand from a Byron Bay market stall to Qantas flights and Oscar gift bags?

In this episode, we explore the magic behind building brands that last, without losing what made them lovable in the first place. Emilie shares how her small but mighty marketing team gets big results, and the surprising role comedy and improv play in her creative process.

From supermarket shelves to stand-up stages, this episode leaves no crumbs.

What difference can a business make to Reconciliation in Australia?

Hint: It’s not just an Acknowledgment of Country on the footer of your website.

It's about real action - creating jobs, supporting Indigenous businesses, and ensuring Aboriginal and Torres Strait Islander peoples have a seat at the table. This is where a Reconciliation Action Plan (RAPs) comes in.

We spoke with Adrian Cheatham, from Reconciliation Australia to learn more about the power of RAPs and the tangible benefits of having one in place. We’ve even committed to starting on ourselves.

In this episode, hear why:

• Why over 3,300 organisations have committed to a RAP

• The real impact RAPs are having in workplaces across Australia

• The uncomfortable truth about businesses that choose to do nothing

80% of working parents are now in the workforce, and the juggle is real. It’s pushing brilliant people out of fast-paced industries like media and marketing.

In this episode, we hear from media gun Lauren Thornborough, co-founder of The Village, a community built to support, connect and advocate for working parents in the media industry.

Lauren shares why she launched the movement and what needs to change if we want to keep great talent in the game.

We talk flexibility, mental load, and building cultures that work with people’s lives, not against them.

Are you ready to move beyond ticking boxes and truly connect with Aboriginal culture?

Fear of saying or doing the wrong thing often keeps people stuck in their comfort zones, creating barriers to genuine connection with culture and Country. But cultural confidence isn’t about perfection—it’s about intention, action, and authenticity.

In this episode of Commical, we’re joined by Aboriginal educator and cultural desensitivity expert, Rhys Paddick, who shares four simple steps to ditch fear, embrace curiosity, and find your own way to connect with Aboriginal culture. Rhys explains why small, meaningful actions matter and how marketing companies, individuals, and organizations alike can create connections that go well beyond words.

🎧 Tune in and take your first steps toward a deeper, more impactful connection with culture and Country

A critically important and infinitely insightful episode that will show you how simple recruitment processes we all follow are leaving people out and businesses behind.

Our guest? Sabrina Maddock, CEO, Avanti Search. And how’s this for a bio. Sabrina competed on The Apprentice, was Miss World Australia (placing third overall at Miss World 2006). Co-authored a book that landed on Malcolm Turnbull's prime ministerial reading list. She is a diversity & inclusion consultant. She’s also a member of Mensa.

Find us someone better suited to talk about inclusive and diverse recruitment practices.

See? Impossible.

Hallyu, the Korean Wave, is something two of the Chasing Albert team are riding obsessively. Marie El Daghl, Managing Director and Alex McGee, Graphic Designer may have 20 years between them but they share a love for all things Korean Culture, albeit with different tastes.

They’ve come together to give you the gift of the Top 10 K-Dramas to start your journey. It includes a wide range of genres, everything you need to know before you watch and even tips on how to watch it for the best experience.

Silly season has well and truly begun, but be warned, K Dramas are no joke. Addiction awaits you.

You’re welcome!

Email hello@chasingalbert.com to get a set of our Chasing Albert stickers featuring some of our K-faves.

What does the future of the workplace hold? Robots might not be taking over (yet), but virtual work sure is.

With over 40% of Australians working from home in some capacity, it’s clear the way we work is changing. And with this, what we expect of our workplace is too.

But is the office truly dead, or do we just need to rethink what it looks like?

In this episode of Commical, we’re joined by Angela Ferguson, leading workplace strategist, and Co-founder of Future X Collective, a leading Australian workplace design consultant. She provides insight into the workplace of the future and what it needs to look like to be successful.

Spoiler alert – it’s more than a fake green wall and a fridge full of wine.

Got feedback?  
Share your feedback or guest suggestions via email: commicalpodcast@gmail.com 

Commical by Chasing Albert.
Chasing Albert is an Australian marketing communications agency. Check out the website or connect with Marie El Daghl on LinkedIn.

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