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Commerce Today

Commerce Today

著者： Joshua Warren
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 Short, actionable updates on ecommerce and omnichannel technology that help merchants of all sizes succeed. We focus on things you should be doing today to be successful in the ecommerce industry.© 2025 CommerceToday.fm マーケティング マーケティング・セールス 経済学
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  • Episode 128: Get More From Your E-Commerce Agency - And Know When to Walk Away

    Episode 128: Get More From Your E-Commerce Agency - And Know When to Walk Away
    2025/06/17
    In this week's episode of Commerce Today, host Joshua Warren delves into the often overlooked but critical steps following the selection and hiring of an e-commerce agency. Joshua discusses the common pitfalls that e-commerce brands face after signing contracts, including 'vendor drift' and mismanagement of KPIs. He offers actionable insights through three key playbooks: Govern, Own, and Exit, which cover essential aspects like quarterly business reviews, ownership of digital assets, and strategies for a smooth agency transition. This episode aims to equip e-commerce professionals with the tools to maintain successful and stress-free agency partnerships. Stay tuned until the end to learn about an upcoming book on e-commerce growth, where these topics will be explored in greater depth.
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    20 分
  • Episode 127: Mastering EOS Scorecards - Boost Your E-Commerce Metrics

    Episode 127: Mastering EOS Scorecards - Boost Your E-Commerce Metrics
    2025/06/10
    In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, delves into the power of the EOS (Entrepreneurial Operating System) scorecard for e-commerce businesses. Learn the importance of focusing on vitality over vanity metrics, and discover how a simple five-metric scorecard can drive significant improvements in your company's performance. Joshua breaks down the fundamental components of EOS, shares real-life case studies, and offers practical advice for implementing effective scorecards and leadership team meetings. Don't miss this insightful guide to transforming your e-commerce business with actionable metrics.
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    18 分
  • Episode 126: Personalization in 2025: The 5-Level Ladder from “Hi" to Predictive Service

    Episode 126: Personalization in 2025: The 5-Level Ladder from “Hi" to Predictive Service
    2025/06/03
    Join Joshua Warren, CEO of Creatuity and Commerce Today host, as he looks at the crucial topic of e-commerce personalization in a new way. In this episode, Joshua discusses the importance of getting personalization right, providing a comparative analysis with successful examples like Netflix and less successful ones like over-targeted online ads. He outlines a five-step personalization ladder, offering actionable insights, practical quick wins, and key performance indicators for each level. Joshua wraps up with real-life case studies and a five-question litmus test to avoid creepy personalization techniques. Whether you're a B2B or B2C brand, learn how to boost your revenue and enhance customer experiences by effectively climbing the personalization ladder.
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    26 分

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