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Commerce Today

Commerce Today

著者： Joshua Warren
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 Short, actionable updates on ecommerce and omnichannel technology that help merchants of all sizes succeed. We focus on things you should be doing today to be successful in the ecommerce industry.© 2025 CommerceToday.fm マーケティング マーケティング・セールス 経済学
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  • Episode 144: The Amazon Dilemma: Winning on Marketplaces Without Killing Your Brand

    Episode 144: The Amazon Dilemma: Winning on Marketplaces Without Killing Your Brand
    2025/10/07
    For many brands, selling on Amazon isn’t optional; it’s essential. But that opportunity comes with real trade-offs. The scale and exposure are unmatched, yet the risks are significant: shrinking margins, brand dilution, and the potential to undercut your own DTC sales. The real challenge isn’t whether to sell on Amazon but how to do it profitably and strategically. In this episode, we break down a framework for managing the Amazon dilemma. You’ll learn how to reduce channel friction, why real-time inventory is critical, and which metrics actually matter in a multi-channel ecosystem. It’s time to stop treating Amazon like just another sales channel and start managing it like the powerful vendor relationship it truly is.
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    21 分
  • Episode 143: From Startup to Scale: The Playbook for Your First $10M

    Episode 143: From Startup to Scale: The Playbook for Your First $10M
    2025/09/30
    Early-stage ecommerce growth often feels chaotic, with leaders stretched thin across marketing, fulfillment, and operations. But scaling to the first $10 million isn’t about doing more—it’s about focusing on the right strategies. This episode draws from The Ecommerce Growth Playbook to help founders and leaders of high-growth small businesses apply the three levers of breakout growth: Customer Obsession, a Scalable Engine, and Leadership. Listeners will learn how to secure product-market fit, prevent crippling tech debt, and make their first critical hires, building a foundation for sustainable, mid-market success.
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    20 分
  • Episode 142: Surviving the 2025 USPS Rate Hike: Protect Your Margins Without Sacrificing Service

    Episode 142: Surviving the 2025 USPS Rate Hike: Protect Your Margins Without Sacrificing Service
    2025/09/23
    A 20-minute solo episode where Joshua unpacks the July 13, 2025 USPS shipping rate increase, explaining the 7.4 percent overall price hike, the new surcharges for oversized packages, and which services are most affected. He also shares strategies to help merchants manage rising shipping costs, communicate changes to customers, and maintain profitability.
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    12 分
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